Athleta: The Power of She by Yard
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Women's activewear brand Athleta, which is sold at the Gap, has launched a campaign called 'The Power of She.' Created by NYC agency Yard, the campaign's anthem video stars real women and serves as a call to action, asking women to "join the sisterhood to support and empower one another across age groups and interests."
Credits
Chief Creative Officer: Stephen Niedzwiecki
Chief Strategic Officer: Ruth Bernstein
Executive Creative Director: Richard Austin
Senior Art Director: Jarrell Fudickar
Executive Producer: Jennifer Carter-Campbell
Executive Director Client Services: Jessica Chalifoux
Account Director: Melissa Patti
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