Agency: Yard
Client: Athleta
Date: Apr 2016
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Women's activewear brand Athleta, which is sold at the Gap, has launched a campaign called 'The Power of She.' Created by NYC agency Yard, the campaign's anthem video stars real women and serves as a call to action, asking women to "join the sisterhood to support and empower one another across age groups and interests."


Chief Creative Officer: Stephen Niedzwiecki

Chief Strategic Officer: Ruth Bernstein

Executive Creative Director: Richard Austin

Senior Art Director: Jarrell Fudickar

Executive Producer: Jennifer Carter-Campbell

Executive Director Client Services: Jessica Chalifoux

Account Director: Melissa Patti