KITKAT: The KitKat Kit by Wunderman Thompson
- Location:
Nestlé snack brand KitKat wanted to reinvent its famous creative message to show how even the most intricate and demanding hobbies are better if you occasionally ‘have a break’. It teamed up with Airfix for a ‘narrowcast’ campaign working with YouTube influencers and supported by press ads and OOH posters.
The two brands joined forces to create The KitKat Kit, a special edition of Airfix’s Supermarine Spitfire. It added a sealed KitKat into the kits mounted on a 3D-printed plastic ‘sprue’, which also incorporates the famous 'Have a Break' message. An additional step was even inserted into the instruction booklet telling the hobbyists exactly when to open the bag (as Step 38), take out the snack and enjoy their break.
Credits
Wunderman Thompson:
Chief Creative Officer: Steve Aldridge
Executive Creative Director: Lucas Peon
Global Creative Director: Jason Berry
UK Creative Director: Jo Wallace
Creative: Jeremy Little
Creative: James Hobbs
Designer: Xavier Segers
Business Director: Paul Kirkley
Associate Business Director: Sam Brooks
Account Director: Chris Braks
Account Manager: Ben O’Neill-Gregory
Senior Producer: Joseph Bassary
Social Media Specialist: James Treen
Product Designer: Chris Savage
KITKAT
Alex Gonnella, Marketing Director
Cheryl Allen, Marketing Manager
Jemma Handley, Senior Brand Manager
Alex Reay, Community Manager
Sophie Drury, Community Manager
AIRFIX
Darrell Burge, Senior Brand Manager
Sally Donald, Brand Manager
