Heads up by Wunderman Thompson
- Location:
Transport for NSW has created a safety campaign to highlight the safety implications that come with the new light rail system it launched in 2019.
The campaign, called ‘Heads Up” and created by Wunderman Thompson, showcases the community life around the light rail and features a local Sydney street cast sharing their knowledge of how to stay safe and enjoy the neighbourhood they love.
“The campaign is integral to changing the behaviour of the Sydney community as the light rail launched,” said Rita Harding, Transport for NSW’s executive director of marketing and campaigns.
“Too many of us walk around with our heads buried in our phones. As the light rail launches in the busy Sydney CBD, we need to change this behaviour and prompt Sydney to keep their heads up and stay safe.”
Credits
Transport for NSW
Rita Harding - Executive Director, Marketing and Campaigns
Jarrod Brennan – Director, Campaigns & Integrated Projects
Bronwyn Putland – Campaigns Manager, Campaigns & Integrated Projects
Jamey Nguyen – Senior Marketing Officer, Campaigns & Integrated Projects
Marg Prendergast – Coordinator General, Greater Sydney
Troy Griffith – Director, Divisional Management Office
Melanie Clark – Principle Manager, Media and Communications Sydney Light Rail
Wunderman Thompson
Simon Langley, National Chief Creative Officer
Sinead Roarty, Creative Director
Darren Moss, Creative
Chris Searle, Creative
Ana Lynch, Partner
Bronte Rohrig, Engagement Lead
Brona Kilkelly, Strategist
Gabe Hammond, Senior Producer
Production Company: Collider Films
Director: Caleb Mountjoy
Producer: Annie Schutt
Executive Producer: Rachel Ford-Davies
Sound Studio: Rumble Studios
Sound Designer: Tone Alston
Post-Production: The Cannery at Wunderman Thompson
