Movistar: Maria's Message by Wunderman Buenos Aires

Client: Movistar
Date: Mar 2019
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A project produced by Wunderman Buenos Aires for Movistar, titled 'Maria’s Message' features interactive audio that changes after you place it close to your ear and hear the hidden desperate screams of help a friend can’t ignore. Maria’s Message aims to help fight against gender violence and encourages women to truly talk about their abusive situations.

Wunderman Buenos Aires and Movistar, a telecommunications company subsidiary of Telefónica Group, created a disruptive voice note: when listened aloud the conversation seems positive and trivial but when the audio is played with the phone close to the ear, another message is heard – one that tells the story of a woman in a violent situation, asking for help. The message was created in WhatsApp – the most popular app for chatting in Latin America.

Learn more at a dedicated website here.

“Being able to listen to what someone is truly saying is the powerful metaphor behind this idea. We are excited to have created a viral and non-intrusive campaign in WhatsApp, the most popular app for chatting in Latin America aimed to help fighting against gender violence,” said Dany Minaker and Patan Tarazaga, Wunderman LATAM chief creative officers.

Credits

Agency: Wunderman Buenos Aires

Advertiser: Movistar

Executive Creative Directors - Wunderman Latam: Dany Minaker / Patan Tarazaga

Creative director: Juan Calvo / Sergio Paoletta

Art director: Ignacio Ramirez

Copywriter: Gerardo Wajchman

Head of AV: Maite Orlievsky

Agency producer: Josefina Espil

Animation: Camilo Meneses

Account directors: Fabiana Antonelli / Maria Jazhal

Client Service Director: Belén Yusso

Account supervisor: Fernanda Vales

Production Company: Ladoble

Director: Martín Donozo

Executive producer: Adrián Aspani

Post-production: Ladoble

Colo: Anahí Piccinin

Editor: Francisco Kikuchi

Sound Designer: Italians Do It Better

Advertiser supervisors: Romina Martínez Battista / Almendra Ogdon / Florencia Panizoni / Agustina Iparraguirre / Alejandra Fonterosa

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Cheq: Mr. Reach

Added 17 July 2019
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