Agency: WPP AUNZ
Client: AOC
Date: Jun 2016
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The creative positioning for the Australian Olympic Team campaign developed by 1 Kent St revolves around the tagline ‘Live the Dream. Love the Team.’

The campaign includes a variety of executions, including TVCs, OOH, print, plus digital including social media engagement and activity on AOC Partner channels and AOC owned channels– website, Facebook, Instagram, Twitter and Snapchat

Credits

Developed as part of WPP AUNZ’s partnership with the AOC, and its recent appointment as Creative Advertising Agency of the Australian Olympic Team, the campaign was led by specialist agency 1 Kent Street.

Support was also provided by fellow WPP AUNZ Group agencies One20 and DT, plus production from Seven West Media Group.