Outdoor brand 37.5 Technology opened a remote pop-up shop 300 feet up on the side of a cliff in Colorado to cater to climbers on the go.
The Cliffside Shop was opened by materials maker Cocona Inc, which makes the 37.5 Technology fabric, which is found in performance brand products like Carhartt, Tommy Bahama, Katusha, Mission, Bauer, Kenneth Cole, Babolat and others.
The dizzying stunt shop, was opened on the Bastille Wall in Eldorado Canyon, just outside Boulder, Colorado and supplied climbers with apparel from Adidas, Rab, and Point6, allowing customers to test the gear in real-time.
Cocona raised awareness and support of the company’s ongoing mission to provide access to public lands for climbing, donating $5,000 each to the Access Fund, the American Alpine Club, and the Action Committee for Eldorado (ACE) to replace aging anchors.
Jeff Bowman: CEO
Christy Raedeke: EVP, Marketing & Sales
Dave Bywater: VP, Sales Commercial & Military
Alex Joyce: Marketing Assistant
Partner/Creative: Matt Talbot
Partner/Creative: Andrew Lincoln
Partner/Business + Legal: Pete Sheinbaum
Partner/Production: Stafford Bosak
Partner/Account + Strategy: Evan Russack
Partner/Account + Strategy: Alex Guerri
Partner/Technology: Harold Jones
CD: Stephanie Kohnen
Art Director: Jimmy Rosen
Business Affairs: Jen DeCastro
Production Company: Shine & Polish
Director: Jon Glassberg
Executive Producer: Rich Minkoff
Photographer: Matt Irving
Line Producer: Andrew Campbell
Production Manager: Tyler Young
Fabrication Lead: Jonathan Irons
Fabrication Lead: Brian Green
PR Lead: Clarissa Driban
Editor: Jon Glassberg
Colorist: Shawn King
Motion Designer: Josh Troob
Stills Post Production: Catchlight Digital, NYC
Founder: Gene Bresler