Date: Aug 2017
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Outdoor brand 37.5 Technology opened a remote pop-up shop 300 feet up on the side of a cliff in Colorado to cater to climbers on the go.

The Cliffside Shop was opened by materials maker Cocona Inc, which makes the 37.5 Technology fabric, which is found in performance brand products like Carhartt, Tommy Bahama, Katusha, Mission, Bauer, Kenneth Cole, Babolat and others.

The dizzying stunt shop, was opened on the Bastille Wall in Eldorado Canyon, just outside Boulder, Colorado and supplied climbers with apparel from Adidas, Rab, and Point6, allowing customers to test the gear in real-time.

Cocona raised awareness and support of the company’s ongoing mission to provide access to public lands for climbing, donating $5,000 each to the Access Fund, the American Alpine Club, and the Action Committee for Eldorado (ACE) to replace aging anchors.


Agency: WorkInProgress

Client: 37.5/Cocona

Jeff Bowman: CEO

Christy Raedeke: EVP, Marketing & Sales

Dave Bywater: VP, Sales Commercial & Military

Alex Joyce: Marketing Assistant

Agency: WorkInProgress

Partner/Creative: Matt Talbot

Partner/Creative: Andrew Lincoln

Partner/Business + Legal: Pete Sheinbaum

Partner/Production: Stafford Bosak

Partner/Account + Strategy: Evan Russack

Partner/Account + Strategy: Alex Guerri

Partner/Technology: Harold Jones

CD: Stephanie Kohnen

Art Director: Jimmy Rosen

Business Affairs: Jen DeCastro

Production Company: Shine & Polish

Director: Jon Glassberg

Executive Producer: Rich Minkoff

Photographer: Matt Irving

Line Producer: Andrew Campbell

Production Manager: Tyler Young

Fabrication Lead: Jonathan Irons

Fabrication Lead: Brian Green

PR Lead: Clarissa Driban

Editor: Jon Glassberg

Colorist: Shawn King

Motion Designer: Josh Troob

Stills Post Production: Catchlight Digital, NYC

Founder: Gene Bresler