Jimmy John's: Because Sandwiches by Work In Progress

Sandwich chain Jimmy John's looked into adopting third party delivery services, and it hired Boston Consulting Group to research how it might help or hurt its business. The results were so clear that the company launched a campaign to let customers know how much better its delivery services are than the third party competition.

While many restaurants are adopting Grubhub, Uber Eats, DoorDash and others in a bid to solve the delivery quandary, Jimmy John’s states it is going against the grain.

The national out-of-home marketing campaign reflects that commitment and takes a dig on the other delivery services. It includes giant billboards highlighting the delivery promise and a video showcasing tweets from dissatisfied customers of third-party food delivery companies.

The billboards jabs include, “If you want grub, there’s a hub for that. If you want a sandwich, there’s Jimmy John’s,” “Delivery that’s actually seamless,” and “We actually deliver to your door in a dash.” All are tagged with the simple phrase, “Because sandwich.”

Complementary video spots showcase the tweets of unsatisfied third-party delivery service customers.