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Women’s Aid: Spot The Abuse by Engine Creative

Date: Nov 2021
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Engine Creative has produced a TV quiz format for Women’s Aid to highlight how hard coercive control is to spot.

The ‘Spot The Abuse’ quiz show features three cheery female contestants being asked questions about relationships by a game show host. Questions include, “Your partner often tells you what to wear and gets moody if you don’t agree. Is this normal?” and “Your partner won’t let you have a bank account as he says you’re no good with money. Do you think that’s OK?”

The two-minute social media advert ends with details of Women’s Aid’s website and phone number.

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