The Drum Awards Festival - Extended Deadline

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Agency: WMcCann
Client: Chevrolet
Date: Aug 2021
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Who doesn't tap on the steering wheel when listening to their favorite songs while driving? This insight led to the launch action of Chevrolet's TikTok profile to the sound of Carlinhos Brown's beat.

The action, created by Commonwealth/McCann – WMcCann's exclusive division for Chevrolet – and with Isobar's digital media strategy, Dentsu Company, aims to bring visibility to the automaker among the young audience, reinforcing the brand's presence in the social networks.

The launch of Chevrolet's TikTok gave Carlinhos Brown the unusual mission of creating a beat from a musical steering wheel of a brand vehicle with technology developed exclusively by BizSys, with coordination, technical project, and scope of WMcCann's technology area.