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GoDaddy: Raygrance – Eau de Entrepreneur by With Collective

Client: GoDaddy
Date: Feb 2019
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Home & Away actor Ray Meagher has returned as the face of GoDaddy encouraging Australian consumers to create their own websites.

The latest campaign sees Meagher creating and launching his own fragrance, ‘Raygrance Number 1’ via a sing a website he built using GoDaddy Website Builder.

The campaign is part of an education program by GoDaddy, which aims to support small business owners and entrepreneurs by raising awareness of the benefits of online trading and GoDaddy’s services. It follows research by the brand which revealed more than half (59%) of Australian small businesses do not have a website.

Credits

Creative: WiTH Collective

Director: Ariel Martin

Production Company: Airbag Films

Media: Avenue C

Public Relations: The PR Group

Social Media & Performance Marketing: Magnum & Co

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