The Sunday Post will fly the flag for quality news output with an ambitious multi-channel campaign. The activity, which encompasses OOH, digital, experiential, PR and radio, showcases the importance of considered, in-depth journalism in the age of relentless 24-hour news cycles.
The campaign follows a shift in editorial direction from the paper in recent years, with a renewed focus on campaigning and investigative journalism, delivering important, compelling stories.
In a world of always-on news cycles, The Sunday Post campaign supports a belief in slower, more considered journalism. With 52% of Britons placing little or no trust in online news sites, The Sunday Post’s OOH campaign aims to show why quality, considered news, is more important than ever.
Created by Dave Everson, Melissa Rynn, Fiona Hayes and Gavin Reid.
Video by Mandy Shannon.
Publicity and management: Bethan Mackenzie.
The media agency is Republic of Media.