TK Maxx: advert-body-1 by Wieden+Kennedy
- Location:
TK Maxx show presents aren’t just for Christmas by offering a year full of gifts to lucky customers who find a bespoke neverending stocking in one of their TK Maxx stores.
To promote its big giveaway, TK Maxx has brought their real-world activation to life in a festive ad, narrated by Love Actually x-mas favourite, Bill Nighy.
The magical campaign from Wieden+Kennedy is shot in typical TK Maxx overstated and cinematic style, and opens with a lucky Christmas shopper finding the never-ending stocking, nestled amongst the cushion shelf.
The fortunate winner then drags the lengthy stocking home through a snowy festive street, as Nighy’s compelling narration informs us: “Now she’s got the one thing better than Christmas presents… Christmas presents for a whole year.”
As the lady bursts through her front door, the stocking comes to life, burping presents left, right and centre, to the unseasonal rumba tune, Cuban Pete.
The spot sees the stocking move throughout the year like a friendly festive basilisk, dispersing gifts to family and friends until a year later, midnight strikes on Christmas Eve, and the stocking disappears up the living room chimney, much to the family’s dismay.
Credits
Client - TK Maxx
Project Name - The Neverending Stocking
Creative Director - Hollie Walker
Creatives - Chloe Cordon, Katy Edelsten
Executive Creative Directors - Tony Davidson, Iain Tait
Group Account Director - Matt Owen
Account Director - Ollie Pym
Account Manager - Preety Mudhar
Head of Planning - Georgia Challis - TV Producer
James Laughton - Creative Producer
Rose Fairley - Production Assistant
Jasper Ford - Business Affairs Manager
Becky Day - TV PRODUCTION
Production Company - Blink
Director - Nick Ball
Executive Producer - Paul Weston
Producer - Patrick Craig
Production Manager - Sophie Peskin
Director of Photography - Sebastian Blenkov
Puppeteers - Johnny Sabbagh, Will Harper & Alex Berchert
Editorial Company - Stitch
Editor - Leo King
VFX Company - Electric Theatre Collective
VFX Supervisor - Ryan Knowles
VFX Producer - Polly Durrance
Sound Company - 750mph
Sound Designer - Sam Ashwell
Music Company - Twenty Below Music
Producer- Emily Pritchard
Music Clearance - Mr Pape
ELECTRIC THEATRE COLLECTIVE
Producer: Polly Durrance
VFX Supervisors: Ryan Knowles, Jon Berridge
2D Lead: Ryan Knowles
2D Artists: Christian Block, Mike Cosgrove, Ned Baker, Stirling Archibald, Tom Humphrey, Adam Woolrich, Alex Grey, Alex Prod'homme, Aitor Arroyo
DMP: Billy Stockwell
Colourist: Luke Morrison
