The National Trust: #EveryoneNeedsNature by Wieden+Kennedy

The National Trust has launched #EveryoneNeedsNature – an appeal to raise awareness of how connection to nature enriches lives and how vital it is to preserve and protect nature and wildlife, and to raise funds for nature conservation.

Devised by creative agency Wieden+Kennedy London, with media planned and bought by Medialab, the campaign will appear on ITV, Channel 4 and Sky, on billboards around the country, and in national newspapers and magazines, over a six week period.

The campaign will focus on nature and wellbeing and on the universal need for nature. It follows the bold ambitions set out by the Trust to mark its 125th anniversary in January including planting 20 million trees and creating green corridors for nature and signals the start of more sustained fundraising appeals by the conservation charity. It will seek donations from the public – both existing supporters and new ones who have an increased interest in nature following lockdown.

Donations will be used for a variety of nature conservation work programmes; £5 will buy and plant a tree, £10 will help maintain coastal footpaths and £15 will help with wildflower meadow creation.