Nike: Dare to Become by Wieden+Kennedy Shanghai
- Location:
Nike China has imagined a future when China is a football superpower in its players are ranked among the world’s best in a new campaign.
The ‘Dare to Become’ campaign aims to leverage the huge public interest in football in China following the 2018 World Cup, by depicting a future where the world’s greatest football players are Chinese and quotas are placed on how many Chinese players are allowed in Premier League teams.
Credits
Nike China
Nike GC VP Marketing: Steve Tsoi
Nike GC Senior Creative Director: Simon Lee
Nike GC Football Brand Manager: Samuel Minns
Nike GC Brand Communications Director: Che Lin
Nike GC Brand Communications Manager: Andy Liu
WIEDEN+KENNEDY SHANGHAI
Executive Creative Director: Ian Toombs, Vivian Yong
Creative Directors: Matt Skibiak, Dong Hao
Art Director: Josh King, Max Pilwat
Copywriter: Josh King, Max Pilwat
Head of Integrated Production: Sanne Drogtrop
Executive Producer: Bernice Wong
Producer: Fang Yuan, Angela Liu
Senior Planner: Leon Lin
Planner: Chris Kirkup
Business Director: Dino Xu
Account Manager: Shawn Kai
Senior Account Executive: Xueer Ren
Head of Project Management: Nicole Bee
Business Affairs: Jessica Deng, Kathy Zhan
Head of Designers: Fish Ho
Designer: He Fan
New Business Director: Jessica Sinn
PR Manager: Rachel Xiao
Film
Production: HAMLET
Executive Producer: Jason Felstead / Ruben Goots
Director: Ian Pons Jewell
DOP: Ben Fordesman
Editor: Sam Bould
Assistant editor: Megan Thorne
Football Tech: Eddie McClements
Stylist: Ameena Kara Callender / Victoria Mesenbrink
Production Service: Filmate Shanghai
Executive Producer: Priscilla He
Producer: Sami Xia / Tim Zhang/ Joe Shen
1st Assistant Director: Yu Pang Chang
Art Director: Daymon Wu
Assistant art director: Shu
Gaffer: Dickson
Grip: Jiang Ge
Focus puller: Albert Wang
Post Production
MPC Shanghai.
Creative Director/VFX Supervisor: Barry Greaves
On set VFX Supervisor: Eason Wu
Post Producer: Chris Li
Colourist: Richard Fearon
DCP: Nikola Stefanovic
Digital Compositors: Madhuka Gunasekera, Marielle Santens, Allegra David, Ginesh Gandhi, Minnie Chen, Online Team: TingTing Su, Robin Liu
CG Supervisor: Christian Kalata
CG Team: Earn Lee, Chamishka Gamage, Aram Hakze, Alexey Mazurenko, Sean Baptist, Ember Chen
Motion Graphics: Derik Lian
MPC Bangalore.
Line Producer: Pooja Pandya
Lighting Artist: Amlan M
MatchMove: Karthick Kumar, Muruganantham T
Asset: Manjunath Ramakrishnaiah, Jayadeep Chandran
Prep Lead: Sugumar S
Prep Artist: Abdul Labeeb, Akshay Agrawal, Trishul Phani Mishra, Yasasvini.V, Sudheesh TV, Jose J, Bijeesh, Jayakumar
Comp Lead: Yashvardhan Jain
Comp Artists: Jahnvi Mistry, Bala Krishnan R, Nanda Kumar, Pratyush Paruchuri
Music
Music By: Human
Executive Producer: Carol Dunn
Creative Director: Craig DeLeon
Composer(s): James Leibow & James Dean Wells
Audio House (London): Trim
Sound Design: Tim Harrison
Sound Editors: Seb Bruen & Pär Carlsson
Audio House (Shanghai): Big Knows
Executive Producer: Arthur Monnet
Art Director: Charles Monnet
Sound Supervisor: Charles Monnet
Sound Engineer: Aho
Sound Design: Charles Monnet
