Client: Nike
Date: Jul 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
2 votes

Nike China has imagined a future when China is a football superpower in its players are ranked among the world’s best in a new campaign.

The ‘Dare to Become’ campaign aims to leverage the huge public interest in football in China following the 2018 World Cup, by depicting a future where the world’s greatest football players are Chinese and quotas are placed on how many Chinese players are allowed in Premier League teams.

Credits

Nike China

Nike GC VP Marketing: Steve Tsoi

Nike GC Senior Creative Director: Simon Lee

Nike GC Football Brand Manager: Samuel Minns

Nike GC Brand Communications Director: Che Lin

Nike GC Brand Communications Manager: Andy Liu

WIEDEN+KENNEDY SHANGHAI

Executive Creative Director: Ian Toombs, Vivian Yong

Creative Directors: Matt Skibiak, Dong Hao

Art Director: Josh King, Max Pilwat

Copywriter: Josh King, Max Pilwat

Head of Integrated Production: Sanne Drogtrop

Executive Producer: Bernice Wong

Producer: Fang Yuan, Angela Liu

Senior Planner: Leon Lin

Planner: Chris Kirkup

Business Director: Dino Xu

Account Manager: Shawn Kai

Senior Account Executive: Xueer Ren

Head of Project Management: Nicole Bee

Business Affairs: Jessica Deng, Kathy Zhan

Head of Designers: Fish Ho

Designer: He Fan

New Business Director: Jessica Sinn

PR Manager: Rachel Xiao

Film

Production: HAMLET

Executive Producer: Jason Felstead / Ruben Goots

Director: Ian Pons Jewell

DOP: Ben Fordesman

Editor: Sam Bould

Assistant editor: Megan Thorne

Football Tech: Eddie McClements

Stylist: Ameena Kara Callender / Victoria Mesenbrink

Production Service: Filmate Shanghai

Executive Producer: Priscilla He

Producer: Sami Xia / Tim Zhang/ Joe Shen

1st Assistant Director: Yu Pang Chang

Art Director: Daymon Wu

Assistant art director: Shu

Gaffer: Dickson

Grip: Jiang Ge

Focus puller: Albert Wang

Post Production

MPC Shanghai.

Creative Director/VFX Supervisor: Barry Greaves

On set VFX Supervisor: Eason Wu

Post Producer: Chris Li

Colourist: Richard Fearon

DCP: Nikola Stefanovic

Digital Compositors: Madhuka Gunasekera, Marielle Santens, Allegra David, Ginesh Gandhi, Minnie Chen, Online Team: TingTing Su, Robin Liu

CG Supervisor: Christian Kalata

CG Team: Earn Lee, Chamishka Gamage, Aram Hakze, Alexey Mazurenko, Sean Baptist, Ember Chen

Motion Graphics: Derik Lian

MPC Bangalore.

Line Producer: Pooja Pandya

Lighting Artist: Amlan M

MatchMove: Karthick Kumar, Muruganantham T

Asset: Manjunath Ramakrishnaiah, Jayadeep Chandran

Prep Lead: Sugumar S

Prep Artist: Abdul Labeeb, Akshay Agrawal, Trishul Phani Mishra, Yasasvini.V, Sudheesh TV, Jose J, Bijeesh, Jayakumar

Comp Lead: Yashvardhan Jain

Comp Artists: Jahnvi Mistry, Bala Krishnan R, Nanda Kumar, Pratyush Paruchuri

Music

Music By: Human

Executive Producer: Carol Dunn

Creative Director: Craig DeLeon

Composer(s): James Leibow & James Dean Wells

Audio House (London): Trim

Sound Design: Tim Harrison

Sound Editors: Seb Bruen & Pär Carlsson

Audio House (Shanghai): Big Knows

Executive Producer: Arthur Monnet

Art Director: Charles Monnet

Sound Supervisor: Charles Monnet

Sound Engineer: Aho

Sound Design: Charles Monnet