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Editor-in-chief at The Drum

Ro the Patient Company: Stay Apart. Together. by Wieden+Kennedy

Date: Mar 2020
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A new campaign to encourage social distancing is being led by Ro, in partnership with Ro board member Alexis Ohanian and Wieden+Kennedy Portland.

The PSA campaign is appearing across billboards and social, with the goal to unify the country and flatten the curve to keep people, their families and communities safe. To emphasize how much social distancing really does matter, stars have been distanced apart while remaining unified.

In addition to the message of encouraging Americans to stay apart, together, the campaign provides information about Ro’s free telehealth service for people seeking information and guidance on Covid-19.

Creative for the campaign is being done pro bono and billboards across the country have been coordinated by AdQuick and Quan Media Group.

Ro, a NY-based telehealth company, has created a free telehealth triage service for people who are seeking guidance and information about the novel coronavirus.

Credits

Wieden+Kennedy Portland

Ro

Alexis Ohanian

AdQuick

Quan Media Group

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