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The Drum

Procter & Gamble: Thank You Mom - Strong by Wieden+Kennedy

Date: Aug 2016
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P&G realeased its 'Thank You, Mom' ad 100 days ahead of the first starting pistol to celebrate athletes' mothers and hone in on their strength.

Credits

Creative Director: Karl Lieberman, Eric Baldwin

Art Director: Lawrence Melilli

Copywriter: Matt Mulvey

Additional Credits: Integrated Executive Producer: Erika Madison

Account Team: Jordan Cappadocia, Ebony Francis, Eric Gabrielson

Production Company: Rattling Stick

Director: Jeff Nichols

Executive Producer: Joe Biggins

Line Producer: Sally Humphries

Director of Photography: Adam Stone

Editorial Company: Joint

Editor : Peter Wiedensmith

Assistant Editor: Dylan Sylwester

Post Producer: Jen Milano

Post Executive Producer: Leslie Carthy

VFX Company: The Mill

Executive Creative Director: Phil Crowe

2D Lead Artist: Glyn Tebbutt

3D Lead Artist: Nick Lines

Executive Producer: Enca Kaul

Senior Producer: Chris Harlowe

Production Coordinator: Mary Hayden

Company: Company 3

Colorist: Tom Poole

Producer: Rochelle Brown

Music Supervision: Walker

President/Founder: Sara Matarazzo

Music Track: "Experience" by Ludovico Einaudi

Sound Design: Brian Emrich

Additional Sound Design/Mix: Noah Woodburn @ Joint

Mix Company: Eleven

Mixer: Jeff Payne

Producer: Suzanne Hollingshead