As he slipped on the famed green jacket at Augusta National Golf club for the fifth time, Tiger Woods celebrated a comeback like perhaps no other, winning a major golf championship at 43 years old. Longtime sponsor Nike lauded that win with a spot that showed the highest highs and the painful lows the golfer has endured throughout the decades.
In a 51-second spot that was unveiled soon after Woods hugged his son in the same way he hugged his father 22 years before at the same 18th hole, Nike released the spot, a touching tribute to the sponsor’s main golfer.
In the short film, by Wieden+Kennedy, ‘Same Dream,’ Woods gets a career overview. A close up of Woods is seen, his steely vision replaced by a smiling hug with his caddy just after he sunk the winning putt at the Masters. The film goes on to show Woods reacting with his fist shake on some of his greatest wins, but also cringing in pain during moments when his injury-ridden body seemed to be giving up on him.
The text over these moments reads: “It’s crazy, to think a 43-year-old who has experienced every high and every low, and has just won his 15th major, is chasing the same dream as a three-year-old.”
Cut to Eldrick Woods as a tyke, tapping in a putt on home video, raising his putter in pure childhood joy. It ends with him in another youthful interview stating, “I’m gonna beat Jack Nicklaus,” as the screen goes to black with a white swoosh, stating “Just Do It.”
Executive Creative Directors
Jason Bagley/Eric Baldwin
Alberto Ponte/Ryan O’Rourke, Pedro Izique/Josh Bogdan
Copywriter / Art Director
Gui Souza/ Rodrigo Mendes
Jake Grand, Jasmyn Barr, Nicole Kaptur
Account Team Member(s)
Paanii Annan, Kate Rutkowski, Steve Smith
Creative Operations Manager
Saba Spencer, Lisa Calgaro
Global Group Strategy Director
Daniel Sheniak, Ryan Craven, Anthony Holton
Brand Strategy Director
Brian Cook, Dusty Slowik
Maggie Harasyn, Sabrina Reddy
Design Ops Manager/Design Producer
Post Executive Producer
Lead Flame Artist
VFX Executive Producers