Nike: Tiger Woods Same Dream by Wieden+Kennedy

Client: Nike
Date: Apr 2019
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As he slipped on the famed green jacket at Augusta National Golf club for the fifth time, Tiger Woods celebrated a comeback like perhaps no other, winning a major golf championship at 43 years old. Longtime sponsor Nike lauded that win with a spot that showed the highest highs and the painful lows the golfer has endured throughout the decades.

In a 51-second spot that was unveiled soon after Woods hugged his son in the same way he hugged his father 22 years before at the same 18th hole, Nike released the spot, a touching tribute to the sponsor’s main golfer.

In the short film, by Wieden+Kennedy, ‘Same Dream,’ Woods gets a career overview. A close up of Woods is seen, his steely vision replaced by a smiling hug with his caddy just after he sunk the winning putt at the Masters. The film goes on to show Woods reacting with his fist shake on some of his greatest wins, but also cringing in pain during moments when his injury-ridden body seemed to be giving up on him.

The text over these moments reads: “It’s crazy, to think a 43-year-old who has experienced every high and every low, and has just won his 15th major, is chasing the same dream as a three-year-old.”

Cut to Eldrick Woods as a tyke, tapping in a putt on home video, raising his putter in pure childhood joy. It ends with him in another youthful interview stating, “I’m gonna beat Jack Nicklaus,” as the screen goes to black with a white swoosh, stating “Just Do It.”

Credits

CLIENT

Nike Golf

W+K PORTLAND

Executive Creative Directors

Jason Bagley/Eric Baldwin

Creative Directors

Alberto Ponte/Ryan O’Rourke, Pedro Izique/Josh Bogdan

Copywriter / Art Director

Gui Souza/ Rodrigo Mendes

Producer(s)

Jake Grand, Jasmyn Barr, Nicole Kaptur

Account Team Member(s)

Paanii Annan, Kate Rutkowski, Steve Smith

Creative Operations Manager

Saba Spencer, Lisa Calgaro

Global Group Strategy Director

Andy Lindblade

Media Team

Daniel Sheniak, Ryan Craven, Anthony Holton

Brand Strategy Director

Reid Schilperoort

Business Affairs

Brian Cook, Dusty Slowik

Traffic

Maggie Harasyn, Sabrina Reddy

Design Ops Manager/Design Producer

Alicia Kuna

Studio Designer

Rob Mumford

EDITORIAL

Company

Joint

Editor

Steve Sprinkel

Assistant Editor

Jedidiah Stuber

Post Executive Producer

Leslie Carthy

Post Producer

Rebekah Koerbel

VFX

Company

Joint

Lead Flame Artist

MB Emigh

Flame Artist

Leif Peterson

Flame Assistant

Aidan Jung

VFX Producer

Rebekah Koerbel

VFX Executive Producers

Alex Thiesen

COLOR

Color Company

Joint

Colorist

Jasmine Vazquez

Color Producer

Rebekah Koerbel

MUSIC

Artists

Jóhann Jóhannsson

Song

The Mercy

MIX

Mix Company

Joint

Audio Mixer

Noah Woodburn

Audio Assist

Natalie Huizenga

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Coach: 50 Years Proud

Added 24 June 2019
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