Delta Air Lines: Small Stories by Wieden+Kennedy New York

It’s no secret that New York City isn’t always a comfortable place. Some NYC apartments are small, noisy, and often packed with roommates. But New Yorkers wear their discomfort like a badge of honor.

Delta, the city’s largest airline, is launching a campaign to show that it understands the discomforts of life in New York and is committed to making time in the air a little more comfortable. In partnership with W+K New York, Delta’s launching a new mini-docuseries, 'Small Stories,' featuring real New Yorkers who live in tight or awkward spaces (in one case, even a boat) while simultaneously highlighting the ways Delta continues to improve the in-flight experience out of NYC.

With more new planes, more aircraft with seatback screens, and more First Class seats out of NYC than any other airline, Delta reminds us that while New York isn’t always comfortable, flying in and out of it can be.

The videos will run through November across Delta’s Instagram, Facebook and Twitter channels as well as on YouTube.

The films were created specifically for mobile, embracing the tight quarters of the phone the same way New Yorkers embrace the tight quarters of their apartments. Telling an entire story within a vertical format was the goal for Delta and W+K NY, as they could meet New Yorkers where they always are: on their phones.