TK Maxx: advert-body-1 by Wieden+Kennedy London
- Location:
Ridiculous Possibilities, the delightfully different campaign from TK Maxx, highlights a world of bizarre yet brilliant opportunities opened up by the labels-for-less retail experience. From hitching a lift on passing cars with a designer weekend bag in hand, to open-water sleeping with nothing more than an airbed and duvet, the campaign dramatises the audacious yet achievable opportunities made available when stepping into store. Big labels + small prices = Ridiculous Possibilities.
The campaign marks the first collaboration with Wieden+Kennedy London and a change in creative direction for TK Maxx. Each TVC and visual is based on a hyperbolic possibility that comes to life when the right product — and an unexpected find — meets an open-minded shopper at the right place and right time, positioning TK Maxx apart from a world of shopping predictability.
Credits
Executive Creative Director: Tony Davidson, Iain Tait
Creative Director: Hollie Walker, Freddie Powell
Art Director: Paddy Treacy, Mark Shanley, Pierre Jouffray, Kelly Satchell
Copywriter: Paddy Treacy, Mark Shanley, Pierre Jouffray
Additional Credits: Executive Producer: Danielle Stewart
Group Account Director: Victoria Dunsdon
Account Director: Charlotte Evans
Account Manager: Jen Leppard
Head of Planning: Paul Colman
TV Producer: Michelle Brough
Production Company: Rattling Stick
Director: Traktor
Executive Producer: Katie Keith
Director of Photography: Antonio Paladino
Editorial Company: Final Cut
Editor: Rick Russell
Post Producer: Anandi Peiris – Moving Picture Company
VFX Company: The Moving Picture Company
VFX Supervisor: Bill McNamara
Flame Artist: Bill McNamara
VFX Producer: Anandi Peiris
Grade: The Moving Picture Company
Colourist: Matthieu Toullet
Titles/Graphics: The Moving Picture Company
Music + Sound Company: Menlo Park Music
Sound Designer: Aaron Reynolds – Wave Studio
Interactive Producer: Silvan Schreuder
