Coca-Cola: Show Up by Wieden+Kennedy
- Location:
Coca-Cola is going Hollywood for its Super Bowl spot, nabbing famed director Martin Scorsese and actor/director Jonah Hill to launch Coca-Cola Energy in a big way.
The 60-second spot, ‘Show Up’ features Scorsese and Hill – with a cameo appearance from Grammy-nominated hip-hop artist YBN Cordae – texting back and forth in order to meet each other at a party.
In it, Scorsese is seen at a costume party looking lost among the revelers. Cut to Hill lounging on his couch. He gets a text asking if he’s coming. He looks tired and doesn’t want to go. Scorsese waits as he sees the dots of a pending text, which never seem to come. It then becomes a news story as the dots appear everywhere. A reporter wonders, “Is Jonah Hill going to flake out on Martin Scorsese? The world wants to know.”
Things get a bit surreal after that, with three-eyed frogs and YBN Cordae all wondering what Hill will text. Hill then goes to a convenience store and grabs a Coca-Cola Energy. After drinking it he is energized and shows up with a big hug by Scorsese.
The brand will host 'Show Up Monday' the day following the game.
Credits
CLIENT
Coca-Cola
Wieden+Kennedy Portland
Executive Creative Directors
Jason Bagley, Eric Baldwin
Creative Directors
Christen Bestrup, Bertie Scrase
Copywriter / Art Director
Lucas Tristao, Sara Phillips, Nick Morrisey, Johan Arlig
Producer(s)
Jennie Lindstrom
Director of Craft – Film/Production
Ben Grylewicz
Account Team Member(s)
Brooke Stites, Courtney LeBlanc, Emery Barnes,
Abderrahim El Khouani, Jack Stites
Creative Operations Manager
Christina Kim
Global Group Strategy Director
Henry Lambert
Brand Strategy Director
Scott Woodhouse
Brand Strategist
Bianna Nikdel
Media Team
Jason Strickland, Melissa Meier
Business Affairs
Teresa Lutz
Traffic
Joseph Chaath, Quinn Hill
Design Ops Manager/Design Producer
Katey Kahanu
Executive Design Producer
Annie Sanditen
Studio Designer
Greg Jacobson
Studio Specialist
Matt Blum
PRODUCTION COMPANY
Production Company
Smith & Jones Films
Director
Ulf Johansson
DP
Andrzej Sekula
Executive Producers
Philippa Smith
Head of Production
Tori King
Line Producer
Mark Berger
EDITORIAL
Company
Rock Paper Scissors
Editor
Damion Clayton
Assistant Editor
Sebastian Zotoff
Post Executive Producer
Shada Shariatzdeh
Head of Production
Dre Krichevsky
Post Producer
Dina Ciccotello, Kevin Gottlieb
VFX
Company
The Mill
Creative Director
John Shirley
VFX Producer
Melanie Roy
Production Coordinator
Jena Bodell
Additional Production
Goutham H
VFX Executive Producers
Anastasia Von Rahl
2D Artist
Aldrin Jaison, AVV Suresh, Mahesh Ravila, Mayank Shekhar
Tiwari, Prajeesh Chaliyam, Prasun Talukdar, Rakesh Venugopal, Remedy Huynh, Tim Rudgard
3D Artist
Dan Warom, Jadheer T P, Jason Monroe, Monique Espinoza,
Ravi Kumar N, Sendil J, Samantha Pedregon, Tom Graham
Finish Artist
Scott Johnson
Matte Painting
Gillian George
Animation
John Fielding
Motion Graphics
Anastasia Skrebneva, Greg Rubner, Steven Greenwalt
COLOR
Colour Company
The Mill
Colourist
Matt Osborne
Colour Assists
Logan Highlen, Gemma Parr, Brandon Phillis, Carver Moore
Colour Producer
Blake Rice
MUSIC
Original Music: Squeak E Clean Studios
Creative Director: Rob Barbato
Composer: Julie Nichols
Executive Producer: Christina Carlo
Senior Producer : Amanda Patterson
Producer: Johanna Cranitch
MUSIC
Composers/Performers (end music)
Martin Estrada/Cisco Adler
Song
Brasserie #8
MUSIC
Song (beginning track)
RNP (feat. Anderson .Paak)
Written + Composed by
Cordae Dunston, Brandon Paak Anderson and Jermaine Cole
Published by
These Are Songs of Pulse (BMI) | Watch And Learn Publishing (BMI) |
Dreamvillain/Songs of Universal (BMI)
Produced by
J. Cole
Recorded by
Juro “Mez” Davis at The Sheltuh in Dreamville, NC
Additional Elements by
Dem Jointz
Programming by
Kid Culture
Recorded by
Jhair “Jha” Lazo at The Stu, Chicago, IL
Recorded by
Brendan “Bren” Ferry at My Home Studio, Lost Angeles, CA
Mixed by
Derek "MixedByAli" Ali
Asst Engineer:
Zachary Acosta for Paramount Recording
Mastered by
Dave Kutch at The Mastering Palace, New York, NY
Anderson .Paak appears courtesy of Aftermath Records
SOUND DESIGN
Sound Design Company
LSD Studios
Sound Designer
Michael Anastasi
Audio assistant
Kai Paquin
Executive Producer
Susie Boyajan
MIX
Mix Company
Lime Studios
Audio Mixer
Rohan Young
Audio Assist
Jeremy Nichols
Executive Producer
Susie Boyajan
Motion Graphics / PAC-MAN Animation
Company
W+K Motion
Motion Lead
Adam Sirkin
Motion Designer – 2D Artist
Chris Huang
Motion Designer – 3D Artist
Neil Hilken + David Mellor
