The Drum Awards Festival - Extended Deadline

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Client: Coca-Cola
Date: Jan 2020
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Coca-Cola is going Hollywood for its Super Bowl spot, nabbing famed director Martin Scorsese and actor/director Jonah Hill to launch Coca-Cola Energy in a big way.

The 60-second spot, ‘Show Up’ features Scorsese and Hill – with a cameo appearance from Grammy-nominated hip-hop artist YBN Cordae – texting back and forth in order to meet each other at a party.

In it, Scorsese is seen at a costume party looking lost among the revelers. Cut to Hill lounging on his couch. He gets a text asking if he’s coming. He looks tired and doesn’t want to go. Scorsese waits as he sees the dots of a pending text, which never seem to come. It then becomes a news story as the dots appear everywhere. A reporter wonders, “Is Jonah Hill going to flake out on Martin Scorsese? The world wants to know.”

Things get a bit surreal after that, with three-eyed frogs and YBN Cordae all wondering what Hill will text. Hill then goes to a convenience store and grabs a Coca-Cola Energy. After drinking it he is energized and shows up with a big hug by Scorsese.

The brand will host 'Show Up Monday' the day following the game.




Wieden+Kennedy Portland

Executive Creative Directors

Jason Bagley, Eric Baldwin

Creative Directors

Christen Bestrup, Bertie Scrase

Copywriter / Art Director

Lucas Tristao, Sara Phillips, Nick Morrisey, Johan Arlig


Jennie Lindstrom

Director of Craft – Film/Production

Ben Grylewicz

Account Team Member(s)

Brooke Stites, Courtney LeBlanc, Emery Barnes,

Abderrahim El Khouani, Jack Stites

Creative Operations Manager

Christina Kim

Global Group Strategy Director

Henry Lambert

Brand Strategy Director

Scott Woodhouse

Brand Strategist

Bianna Nikdel

Media Team

Jason Strickland, Melissa Meier

Business Affairs

Teresa Lutz


Joseph Chaath, Quinn Hill

Design Ops Manager/Design Producer

Katey Kahanu

Executive Design Producer

Annie Sanditen

Studio Designer

Greg Jacobson

Studio Specialist

Matt Blum


Production Company

Smith & Jones Films


Ulf Johansson


Andrzej Sekula

Executive Producers

Philippa Smith

Head of Production

Tori King

Line Producer

Mark Berger



Rock Paper Scissors


Damion Clayton

Assistant Editor

Sebastian Zotoff

Post Executive Producer

Shada Shariatzdeh

Head of Production

Dre Krichevsky

Post Producer

Dina Ciccotello, Kevin Gottlieb



The Mill

Creative Director

John Shirley

VFX Producer

Melanie Roy

Production Coordinator

Jena Bodell

Additional Production

Goutham H

VFX Executive Producers

Anastasia Von Rahl

2D Artist

Aldrin Jaison, AVV Suresh, Mahesh Ravila, Mayank Shekhar

Tiwari, Prajeesh Chaliyam, Prasun Talukdar, Rakesh Venugopal, Remedy Huynh, Tim Rudgard

3D Artist

Dan Warom, Jadheer T P, Jason Monroe, Monique Espinoza,

Ravi Kumar N, Sendil J, Samantha Pedregon, Tom Graham

Finish Artist

Scott Johnson

Matte Painting

Gillian George


John Fielding

Motion Graphics

Anastasia Skrebneva, Greg Rubner, Steven Greenwalt


Colour Company

The Mill


Matt Osborne

Colour Assists

Logan Highlen, Gemma Parr, Brandon Phillis, Carver Moore

Colour Producer

Blake Rice


Original Music: Squeak E Clean Studios

Creative Director: Rob Barbato

Composer: Julie Nichols

Executive Producer: Christina Carlo

Senior Producer : Amanda Patterson

Producer: Johanna Cranitch


Composers/Performers (end music)

Martin Estrada/Cisco Adler


Brasserie #8


Song (beginning track)

RNP (feat. Anderson .Paak)

Written + Composed by

Cordae Dunston, Brandon Paak Anderson and Jermaine Cole

Published by

These Are Songs of Pulse (BMI) | Watch And Learn Publishing (BMI) |

Dreamvillain/Songs of Universal (BMI)

Produced by

J. Cole

Recorded by

Juro “Mez” Davis at The Sheltuh in Dreamville, NC

Additional Elements by

Dem Jointz

Programming by

Kid Culture

Recorded by

Jhair “Jha” Lazo at The Stu, Chicago, IL

Recorded by

Brendan “Bren” Ferry at My Home Studio, Lost Angeles, CA

Mixed by

Derek "MixedByAli" Ali

Asst Engineer:

Zachary Acosta for Paramount Recording

Mastered by

Dave Kutch at The Mastering Palace, New York, NY

Anderson .Paak appears courtesy of Aftermath Records


Sound Design Company

LSD Studios

Sound Designer

Michael Anastasi

Audio assistant

Kai Paquin

Executive Producer

Susie Boyajan


Mix Company

Lime Studios

Audio Mixer

Rohan Young

Audio Assist

Jeremy Nichols

Executive Producer

Susie Boyajan

Motion Graphics / PAC-MAN Animation


W+K Motion

Motion Lead

Adam Sirkin

Motion Designer – 2D Artist

Chris Huang

Motion Designer – 3D Artist

Neil Hilken + David Mellor