Bud Light: Imitation, Imagine, Royal Bath by Wieden+Kennedy

Client: Bud Light
Date: Mar 2019
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The latest Bud Light efforts against Miller Lite start with ‘Imitation’, showing the King by the fire, acknowledging Miller Lite’s latest ad and lamenting that the rival brand never thanked him for delivering its vat of corn syrup.

“Look, if you’re this set on imitating our kingdom, may I suggest also imitating us by putting an ingredients label on your packaging?” he jabs.

Two other spots solidify Bud Light’s position against corn syrup. In ‘Imagine’ a court chemist tries to sell the King on a magical ‘preservative’ which he shoots down. In ‘Royal Bath’ the King gets out of the bath and showers praise on Bud Light and its inclusion of four ingredients as he wanders around the chamber with only the crown on his head.

Credits

Agency: Wieden+Kennedy

Client: Bud Light

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