The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Date: Feb 2021
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Anheuser-Busch will air its first-ever corporate Super Bowl spot, called 'Let’s Grab a Beer,' during Super Bowl LV.

The ad seeks to remind everyone of the meaningful moments – big and small – that happen when people come together and how, many times, when we say “let’s grab a beer” to someone, it’s usually about so much more than just the beer.

The ad was created by Wieden+Kennedy. Together with Anheuser-Busch, it chose Oscar-nominated filmmaker David Fincher as executive producer because he immediately understood the relevance of the story we wanted to tell and how to bring those intimate moments, shared over a beer, to life. Atticus Ross created the score.