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Secret: The Question by Wieden + Kennedy Portland

Client: Secret
Date: May 2016
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The next chapter of the "Stress Tested for Women" campaign, the latest spot broke during the season premiere of The Bachelorette — where the story continued, unveiling the next big #StressTested moment, "The Question." The campaign flipped the script on cultural norms, daring women to put themselves out there in the face of stress. Where exactly does it say that a woman can't ask?

Credits

W+K Portland

Creative Directors: Justine Armour and Caio Lazurri

Art Director: Johan Arlig

Copywriter: Justine Armour, Brooke Barker

Producer: Jessica Staples

Interactive Strategy: Michael Holz

Social Strategy: Carly Presho-Dunne

Strategic Planning: Angela Jones

Media/Comms Planning: Kelly Muller, Stephanie Ehui

Account Team: Dana Borenstein, Courtney Nelson, Alexina Shaber

​Production

Production Company: Anonymous Content

Director: Aoife McArdle

Executive Producer: SueEllen Clair

Executive Producer Somesuch: Sally Campbell

Producer: Christopher Gallagher

Director of Photography: Alexis Zabe

Editorial

Editorial Company: Final Cut

Editor: Paul Zucker

Assistant Editor: Betty Jo Moore [Editor on ‘Three Dots’]

Exec Post Producer: Eric McCasline

Head of Production: Suzy Ramirez

Producer: Sarita White

VFX

VFX Company: MPC Los Angeles

Exec Producer: Elexis Stern

Shoot Supervisor: Ben Persons

Colourist: Mark Gethin

VFX Lead: Susanne Scharping

VFX: Sandra Ross, Vincent Blin, Warren Paleos

Designer: Kathleen Kirkman

​Music + Sound Design

Music Company: Marmoset

Composers: ‘Proposal’ by Will Canzoneri / ‘Raise’ by Jeffrey Brodsky / ‘Three Dots’ by Kerry Smith

Producer: Tim Shrout

Sound Design Company: Barking Owl

Sound Designer: Michael Anastasi

Exec Producer: Kelly Bayett

Mix

Mix Company: Lime Studios

Mixer: Sam Casas

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