Secret: The Question by Wieden + Kennedy Portland
- Location:
The next chapter of the "Stress Tested for Women" campaign, the latest spot broke during the season premiere of The Bachelorette — where the story continued, unveiling the next big #StressTested moment, "The Question." The campaign flipped the script on cultural norms, daring women to put themselves out there in the face of stress. Where exactly does it say that a woman can't ask?
Credits
W+K Portland
Creative Directors: Justine Armour and Caio Lazurri
Art Director: Johan Arlig
Copywriter: Justine Armour, Brooke Barker
Producer: Jessica Staples
Interactive Strategy: Michael Holz
Social Strategy: Carly Presho-Dunne
Strategic Planning: Angela Jones
Media/Comms Planning: Kelly Muller, Stephanie Ehui
Account Team: Dana Borenstein, Courtney Nelson, Alexina Shaber
Production
Production Company: Anonymous Content
Director: Aoife McArdle
Executive Producer: SueEllen Clair
Executive Producer Somesuch: Sally Campbell
Producer: Christopher Gallagher
Director of Photography: Alexis Zabe
Editorial
Editorial Company: Final Cut
Editor: Paul Zucker
Assistant Editor: Betty Jo Moore [Editor on ‘Three Dots’]
Exec Post Producer: Eric McCasline
Head of Production: Suzy Ramirez
Producer: Sarita White
VFX
VFX Company: MPC Los Angeles
Exec Producer: Elexis Stern
Shoot Supervisor: Ben Persons
Colourist: Mark Gethin
VFX Lead: Susanne Scharping
VFX: Sandra Ross, Vincent Blin, Warren Paleos
Designer: Kathleen Kirkman
Music + Sound Design
Music Company: Marmoset
Composers: ‘Proposal’ by Will Canzoneri / ‘Raise’ by Jeffrey Brodsky / ‘Three Dots’ by Kerry Smith
Producer: Tim Shrout
Sound Design Company: Barking Owl
Sound Designer: Michael Anastasi
Exec Producer: Kelly Bayett
Mix
Mix Company: Lime Studios
Mixer: Sam Casas
