Nike: advert-top-1 by Wieden + Kennedy Portland

Date: Aug 2016

Nike rolled out a playful spot during the Olympics opening ceremony last week called 'Unlimited You.' Created by Wieden + Kennedy Portland, the spot features a number of athletes, including tennis star Serena Williams and distance runner Mo Farah. The ad tells the story of "a narrator who motivates athletes to achieve amazing things they never dreamed they could," according to the agency, but ends with a surprising twist.

Credits

Global Creative Directors: Alberto Ponte, Ryan O’Rourke

Interactive Director: Dan Viens

Copywriter: Edward Harrison

Art Director: Susan Land

Global Executive Producer: Matt Hunnicutt

Senior Agency Producer: Ross Plummer

Agency Post Producer: Shelley Eisner

Agency Production Assistant: Emily Knight

Digital Producer: Keith Rice

Art Production: Amy Berriochoa, Krystle Mortimore, Jennifer Spillers

Project Management: Christina Kim

Studio Design Manager: Alicia Kuna

Studio Designer: Edgar Morales

Retoucher: Frazer Goodbody

Motion Production/Design: Tori Herbst/Carlos Enciso

Strategic Planning: Andy Lindblade, Nathan Goldberg, Brandon Thornton, Reid Schilperoort

Media/Comms Planning: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist

Account Team: Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Boteva, Carly Williamson

Production Company: PRETTYBIRD

Director: The Daniels

Executive Producer: Ali Brown, Suzanne Hargrove

Line Producer: Jonathan Wang

Director of Photography: Larkin Seiple

Production Designer: Mark Snelgrove

Editorial Company: Rock Paper Scissors

Editor: Angus Wall

Assistant Editor: Lauren Dellara

Post Producer: Chris Noviello

Executive Post Producer: Helena Lee

VFX Company: Mill LA

Creative Director: John Leonti

2D Lead Artist: James Allen

2D Artists: Brad Scott, Alex Candish, Peter Sidoriak, Rob Winfield, Joseph Zaki, Tommy Smith, Daniel Thurreson, Glyn Tebbutt, Greg VanZyl, Tim Bird, Jake Albers, Sam Evenson, Don Kim, Jake Albers, Adam Lambert

Matte Painting: Andy Wheater, Jie Zhou

Art Support: Dylan Streiff, Gary Marschka

Senior VFX Producer: Will Lemmon

VFX Producer: Anastasia von Rahl

VFX Supervisor: John Shirley

Company: Mill LA

Colorist: Greg Reese, Adam Scott

Color Producer: Thatcher Peterson

Artist : FNDTY

Track Name: Never Die

Music/Sound/Mix Company: Lime Studios

Audio Mixer: Rohan Young, Jeff Malen