Nike: No Turning Back by Wieden + Kennedy Portland
- Location:
Nike Australia has launched a national brand campaign which aims to reawaken the country’s sporting and athletic spirit.
'No Turning Back' aims to challenge young Australian’s negative perceptions of sports and help them embrace the brand’s Just Do It attitude.
The campaign features Aussie athletes and sport stars including tennis player Nick Kyrgios, athlete Genevieve LaCaze, footballer Tom Rogic and NRL players James Tedesco and Cameron Smith.
It will run across TV, OOH, digital, in-store, experiential and PR.
Credits
Creative Director: Alberto Ponte & Ryan O'Rourke
Director: Steve Ayson
Team: Sara Philips, Alex Romans, David Chathas, Irina Tone, Barrie Wilhelmi, Simone Takasaki, Lisa Johnson, Ryan Craven, Luiza Prata Carvalho & Patrick Gulliford