Nike: Dream Crazier by Wieden + Kennedy Portland
- Location:
Last fall, Nike celebrated its 30th anniversary for its iconic Just Do It marketing campaign. The year-long journey to inspire the next generation of athletes enters into its next phase with ‘Dream Crazier.’
In the spot, Nike continues to champion female athletes and change the game for women in sports. ‘Dream Crazier’ is the start of a journey celebrating women in sport ahead of soccer’s biggest moment in France this summer, the Women’s World Cup.
The spot features a compilation of moments by some of the greatest athletes in the world and shines a spotlight on female athletes who have broken barriers and inspired generations of athletes to chase after their dreams, including Simone Biles, Ibtihaj Muhammad, Chloe Kim, members of the US Women’s National Soccer Team and Serena Williams, along with rising stars and young female athletes. The film is narrated by Williams, who takes offensive statements of female athletes and turns them around to be empowering and motivational.
Credits
CLIENT: NIKE
W+K PORTLAND
Creative Directors
Alberto Ponte, Ryan O’Rourke
Copywriter / Art Director
Alex Romans, Emma Barnett
Integrated Production
Broadcast Producer
Shelley Eisner
Production Coordinator
Cole Davenport
Executive Producer
Jake Grand, Krystle Mortimore
Head of Production
Matt Hunnicutt, Mike Davidson
Business Affairs
Emily Kahn, Laura Caldwell
Director of Business Affairs
Amber Lavender
Account Team
Group Brand Director
Andre Gustavo
Brand Director
Luiza Prata Carvalho
Brand Manager
Tim Carpenter
Brand Executive
William Frazier
Strategy
Global Group Strategy Director
Andy Lindblade
Brand Strategy Director
Nate Goldberg
Media
Global Media Director
Daniel Sheniak
NA Media Director
Reme DeBisschop
Associate Media Director
Emily Graham
Media Supervisor
Stephanie Campbell
Media Planner
Vivian Zhang
Assistant Media Planner
James Ramseur
Design Studio
Design Ops Manager
Alicia Kuna
Design Producer
Michael Rosenau
Designer
Rob Mumford
Retoucher
Frazer Goodbody
Creative Manager
Zilla Peoples
Integrated Traffic Manager
Tim Bell, Marie Hernandez
PRODUCTION
Company
Somesuch
Partner / Managing director
Sally Campbell, Tim Nash
Director
Kim Gehrig
Executive Producer
Nicky Barnes
Line Producer
Suzie Grenne-Tedesco
Director of Photography
James Laxton
Head of Production
Laura Hegarty
Production Supervisor
Courtney Nolen
Assistant Production Supervisor
DeeAhna Hernandez
EDITORIAL
Company
Joint Editorial
Editor
Peter Wiedensmith
Assistant Editors
Vanessa Yuille, Trevor Schulte, Kristy Faris
Post Producer
Shada Shariatzadeh, Jen Milano
Executive Producer
Leslie Carthy
Head of Production
Patty Brebner
Sound Designer
Noah Woodburn, Natalie Huizenga
VFX & Color
Company
A52
VFX Supervisor
Pat Murphy
2D VFX Artist(s)
Adam Flynn, Richard Hirst, Rod Basham, Joey Brattesani, Andy Davis, Dan Ellis, Kevin Stokes
Online Editor
Kevin Stokes, James Buongiorno, Sam Kolber
Producer
Michael Steinmann, Jillian Lynes
Production Coordinator
Andrew Rosenberger
Executive Producer
Kim Christensen & Patrick Nugent
Managing Director
Jennifer Sofio Hall
COLOR
Company
Company 3
Colorist
Tom Poole
Color Producer
Alexandra Lubrano
Color Assistant
Jenny Montgomery
MIX
Company
Eleven Studios
Mixer
Jeff Young
Assistant Mixer
Andrew Smith
Executive Producer
Melissa Elston
Producer
Imani Franklin
ATHLETES
Serena Williams - Tennis
Megan Rapinoe – USWNT Soccer
Alex Morgan, Julie Ertz, Alyssa Naeher- USWNT Soccer
Sarah Reinertsen – paratriathlete
Simona Halep – Tennis
Caster Semenya -Track & Field
Cheryl Reeve - Basketball coach
Marlen Esparza - Boxing
Lisa Leslie – WNBA
Becky Hammon – NBA coach
Ibtihaj Mohammad – fencing
Chloe Kim - Snowboarding
Sam Kerr - Soccer
Tatyana McFadden – Paralympics
Simone Biles - Gymnastics
Simone Manuel – Swim
Sky Brown – Skate
Olivia Moultrie - Soccer
Victoria Azarenka - Tennis
Sam Gordon - Football
Li Na - Tennis
Diana Taurasi - Basketball
