Nike: Dream Crazier by Wieden + Kennedy Portland

Client: Nike
Date: Feb 2019
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Last fall, Nike celebrated its 30th anniversary for its iconic Just Do It marketing campaign. The year-long journey to inspire the next generation of athletes enters into its next phase with ‘Dream Crazier.’

In the spot, Nike continues to champion female athletes and change the game for women in sports. ‘Dream Crazier’ is the start of a journey celebrating women in sport ahead of soccer’s biggest moment in France this summer, the Women’s World Cup.

The spot features a compilation of moments by some of the greatest athletes in the world and shines a spotlight on female athletes who have broken barriers and inspired generations of athletes to chase after their dreams, including Simone Biles, Ibtihaj Muhammad, Chloe Kim, members of the US Women’s National Soccer Team and Serena Williams, along with rising stars and young female athletes. The film is narrated by Williams, who takes offensive statements of female athletes and turns them around to be empowering and motivational.

Credits

CLIENT: NIKE

W+K PORTLAND

Creative Directors

Alberto Ponte, Ryan O’Rourke

Copywriter / Art Director

Alex Romans, Emma Barnett

Integrated Production

Broadcast Producer

Shelley Eisner

Production Coordinator

Cole Davenport

Executive Producer

Jake Grand, Krystle Mortimore

Head of Production

Matt Hunnicutt, Mike Davidson

Business Affairs

Emily Kahn, Laura Caldwell

Director of Business Affairs

Amber Lavender

Account Team

Group Brand Director

Andre Gustavo

Brand Director

Luiza Prata Carvalho

Brand Manager

Tim Carpenter

Brand Executive

William Frazier

Strategy

Global Group Strategy Director

Andy Lindblade

Brand Strategy Director

Nate Goldberg

Media

Global Media Director

Daniel Sheniak

NA Media Director

Reme DeBisschop

Associate Media Director

Emily Graham

Media Supervisor

Stephanie Campbell

Media Planner

Vivian Zhang

Assistant Media Planner

James Ramseur

Design Studio

Design Ops Manager

Alicia Kuna

Design Producer

Michael Rosenau

Designer

Rob Mumford

Retoucher

Frazer Goodbody

Creative Manager

Zilla Peoples

Integrated Traffic Manager

Tim Bell, Marie Hernandez

PRODUCTION

Company

Somesuch

Partner / Managing director

Sally Campbell, Tim Nash

Director

Kim Gehrig

Executive Producer

Nicky Barnes

Line Producer

Suzie Grenne-Tedesco

Director of Photography

James Laxton

Head of Production

Laura Hegarty

Production Supervisor

Courtney Nolen

Assistant Production Supervisor

DeeAhna Hernandez

EDITORIAL

Company

Joint Editorial

Editor

Peter Wiedensmith

Assistant Editors

Vanessa Yuille, Trevor Schulte, Kristy Faris

Post Producer

Shada Shariatzadeh, Jen Milano

Executive Producer

Leslie Carthy

Head of Production

Patty Brebner

Sound Designer

Noah Woodburn, Natalie Huizenga

VFX & Color

Company

A52

VFX Supervisor

Pat Murphy

2D VFX Artist(s)

Adam Flynn, Richard Hirst, Rod Basham, Joey Brattesani, Andy Davis, Dan Ellis, Kevin Stokes

Online Editor

Kevin Stokes, James Buongiorno, Sam Kolber

Producer

Michael Steinmann, Jillian Lynes

Production Coordinator

Andrew Rosenberger

Executive Producer

Kim Christensen & Patrick Nugent

Managing Director

Jennifer Sofio Hall

COLOR

Company

Company 3

Colorist

Tom Poole

Color Producer

Alexandra Lubrano

Color Assistant

Jenny Montgomery

MIX

Company

Eleven Studios

Mixer

Jeff Young

Assistant Mixer

Andrew Smith

Executive Producer

Melissa Elston

Producer

Imani Franklin

ATHLETES

Serena Williams - Tennis

Megan Rapinoe – USWNT Soccer

Alex Morgan, Julie Ertz, Alyssa Naeher- USWNT Soccer

Sarah Reinertsen – paratriathlete

Simona Halep – Tennis

Caster Semenya -Track & Field

Cheryl Reeve - Basketball coach

Marlen Esparza - Boxing

Lisa Leslie – WNBA

Becky Hammon – NBA coach

Ibtihaj Mohammad – fencing

Chloe Kim - Snowboarding

Sam Kerr - Soccer

Tatyana McFadden – Paralympics

Simone Biles - Gymnastics

Simone Manuel – Swim

Sky Brown – Skate

Olivia Moultrie - Soccer

Victoria Azarenka - Tennis

Sam Gordon - Football

Li Na - Tennis

Diana Taurasi - Basketball

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