Ford: The Future is Built by Wieden + Kennedy New York

Client: Ford
Date: Feb 2019
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In a 60-second spot, actor Bryan Cranston appears as a motivational speaker, a Nasa team member in the 60s, a president on an airplane, an android and a Ford driver. In the ad, he explains that the past wasn’t built on speeches or through mere ideas, it was built by those who put in hard work. Essentially, building, not talk, gets things done, and Ford’s century-plus history happened because it was built.

He says that Ford has been building cars, leading technology and transforming cities for its entirety, not just through dreams but through action.

Credits

Client: Ford

Agency: Wieden + Kennedy New York

Executive Creative Director:

Karl Lieberman

Creative Director:

Eric Helin

Creative Director:

Stuart Jennings

Creative Director:

Jimm Lasser

Creative Director:

Caleb Jensen

Copywriter:

Andrew Kim

Copywriter:

Matt Simpson

Copywriter:

Maddy Baldwin

Art Director:

Dan Koo

Art Director:

Alison Joseph

Art Director:

Alex McClelland

Head of Integrated Production:

Nick Setounski

Executive Producer:

Orlee Tatarka

Producer:

Liz Hodge

Producer:

Helen Park

Art Producer:

Pietro Clemente

Director of Brand Strategy:

Dan Hill

Brand Strategist:

Tass Tsitsopoulos

Brand Strategist:

Cristina Pansolini

Head of Media Planning:

Karlo Cordova

Business Affairs:

Amber Lavender

Business Affairs:

Anna Beth Nagel

Project Manager:

Meredith Bergonzi

Traffic Manager:

Sonia Bisono

Production Company:

RESET

Director:

Wally Pfister

Director:

Ian Pons Jewell

Director of Photography:

Mauro Chiarello

Managing Director:

Dave Morrison

Executive Producer:

Deannie O’Neil

Head of Production:

JP Colombo

Producer:

Kelli Abraham

Producer:

Veronica Madrigal

Production Supervisor:

Ted Liotopoulus

Production Supervisor:

Rachel Slayback

Editorial Company:

Rock Paper Scissors

Managing Director:

Eve Kornblum

Executive Producer:

Rana Martin

Producer:

Lisa Barnable

Producer:

Adam Parker

Editor:

Mikkel Nielsen

Editor:

Ted Guard

Editor:

Biff Butler

Editor:

Olivier Bugge Coutte

Assistant:

Alyssa Oh

Assistant:

Rhys Hecox

Assistant:

Michael Shugarman

Assistant:

Thomas Rickert

Color:

The Mill

Colorist:

Damien Van Der Cruyssen

Color Producer:

Megan Rumph

Audio Post:

Sonic Union

Audio Post Mixer:

Steve Rosen

Audio Post Mixer:

Michael Marinelli

Audio Post Mixer:

Joe O’Connell

Audio Post Producer:

Carolyn Mandlavitz

VFX:

The Mill

Executive Producer:

Pete King

Producer:

Erin Hicke

Producer:

Michael Theurer

Production Coordinator:

Vanessa Yee

Production Coordinator:

Ade Macalinao

Production Coordinator:

Ariana Govan

Shoot Supervisor:

Chris Knight

Shoot Supervisor:

Steve Cokonis

Shoot Supervisor:

Robert Chapman

Shoot Supervisor:

Eliza Randall

Shoot Supervisor:

Tara DeMarco

VFX Creative:

The Mill

Creative Director:

John Leonti

Art Director:

Steve Cokonis

Art Director:

Adam Lambert

3D Lead Artist:

Robert Chapman

2D Artist:

Toby Brockhurst

2D Artist:

Yukiko Ishiwata

2D Artist:

Kai Chun Tsai

2D Artist:

Patrick Dirks

2D Artist:

Tom van Dop

2D Artist:

Tim Robbins

2D Artist:

Carlos Morales

2D Artist:

Stephen Holbrook

2D Artist:

Talia Gleason

2D Artist:

Young Joon Mok

2D Artist:

Joseph Zaki

2D Artist:

Dustin Padgett

2D Artist:

Lindsey Fry

2D Artist:

Marguerite Cargill

2D Artist:

Reyna Delaney

2D Artist:

Tony D’Agostino

3D Artist:

Michael Lori

3D Artist:

Danny Garcia

3D Artist:

Elizabeth Hammer

3D Artist:

Walker Kennedy

3D Artist:

Jae Jun Yi

3D Artist:

Daniel Soo

3D Artist:

Raphael Protti

3D Artist:

Ganesh Lamkhade

3D Artist:

Rajan Ramakrishna

3D Artist:

Sendil Kumar J

3D Artist:

Spandana Battula

3D Artist:

Sunil MM

3D Artist:

Tarun Kemtur

3D Artist:

Upasana Choudhary

Matte Painting:

Itai Muller

Additional Tracking Supervisor:

Senthil Murugan Balasundaram

Additional Production Coordinator:

Noan John

Line Producer:

R Anuraj

Puma: Radiant Venom

Added 21 March 2019
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