Duracell: advert-top-1 by Wieden+Kennedy New York
- Location:
In its latest 'Trust is Power' spot, Wieden+Kennedy ramps up the 'what if' factor by imagining a world without trusted Duracell batteries, where Santa loses his sleigh, his reindeer and his job.
In its 2017 holiday campaign, Duracell takes us through the nightmare that would ensue without Duracell batteries, in which Christmas becomes chaos. In the 60-second film, created by Wieden+Kennedy New York and directed by Biscuit Filmworks’ Andreas Nilsson, Santa imagines what would happen without delivering the Duracell batteries with his presents.
Credits
CLIENT: Duracell
W+K NEW YORK
Executive Creative Director: Karl Lieberman
Creative Director: Eric Helin
Creative Director: Gary Van Dzura
Copywriter: Luke Sacherman
Art Director: Kate Placentra
Junior Writer: Katie D’Agostine
Junior Art Director: Grace Martin
Head of Integrated Production: Nick Setounski
Executive Producer: Alison Hill
Producer: Lisa Delonay
Junior Producer: Rodrigo Nino
Account Director: Mike Welch
Management Supervisor: Meghan Mullen
Account Executive: Jamie Robinson
Director of Brand Strategy: Dan Hill
Strategy Director: Sean Staley
Brand Strategist: Cristina Pansolini
Junior Strategist: Harriet Spears
Social Strategist: Liz Lightbody
Comms Planner: Stuart Augustine
Business Affairs: Michael Moronez
Project Manager: Ava Rant
Traffic Managers: Sonia Bisono, Andy Hume
FILM PRODUCTION
Production Company: Biscuit
Director: Andreas Nilsson
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Jay Veal
Production Supervisor: Jennifer Berry
Local Service Company: Means of Production, Inc.
Service Company EP: David Bouck
EDITORIAL
Editorial Company: Mack Cut
Editor: Ian Mackenzie
Executive Producer: Gina Pagano
Cutting Assistant: Mike Leuis
VFX Company: The Mill
Executive Producer: Melanie Wickham
Producer: Luis Martin
VFX Shoot Supervisor: Jimmy Bullard
2D Lead Artist: Jimmy Bullard
2D Artists: Heather Kennedy, Yoon-Sun Bae, Ting Jung-Hsu
3D Lead Artist: Jasper Kidd
3D Artists: Alex Allain, Constance Bensen, Incheol Jeong, Marco Iozzi, Marc Samson
Design: Jaime Alberto Flores
Coordinator: Zach Fortin
Telecine Company: CO3
Colorist: Tom Poole
Mix Company: Sound Lounge
Mixer: Tom Jucarone
MUSIC
Licensed Track: “It’s Beginning to Look A Lot Like Christmas” Performed by Bing Crosby
Scored Track: “Santa’s Nightmare”
Composers: Matti Bye & Henrik Skram; Produced by Ohlogy
