Client: Duracell
Date: Nov 2017
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In its latest 'Trust is Power' spot, Wieden+Kennedy ramps up the 'what if' factor by imagining a world without trusted Duracell batteries, where Santa loses his sleigh, his reindeer and his job.

In its 2017 holiday campaign, Duracell takes us through the nightmare that would ensue without Duracell batteries, in which Christmas becomes chaos. In the 60-second film, created by Wieden+Kennedy New York and directed by Biscuit Filmworks’ Andreas Nilsson, Santa imagines what would happen without delivering the Duracell batteries with his presents.


CLIENT: Duracell


Executive Creative Director: Karl Lieberman

Creative Director: Eric Helin

Creative Director: Gary Van Dzura

Copywriter: Luke Sacherman

Art Director: Kate Placentra

Junior Writer: Katie D’Agostine

Junior Art Director: Grace Martin

Head of Integrated Production: Nick Setounski

Executive Producer: Alison Hill

Producer: Lisa Delonay

Junior Producer: Rodrigo Nino

Account Director: Mike Welch

Management Supervisor: Meghan Mullen

Account Executive: Jamie Robinson

Director of Brand Strategy: Dan Hill

Strategy Director: Sean Staley

Brand Strategist: Cristina Pansolini

Junior Strategist: Harriet Spears

Social Strategist: Liz Lightbody

Comms Planner: Stuart Augustine

Business Affairs: Michael Moronez

Project Manager: Ava Rant

Traffic Managers: Sonia Bisono, Andy Hume


Production Company: Biscuit

Director: Andreas Nilsson

Managing Director: Shawn Lacy

Executive Producer: Holly Vega

Line Producer: Jay Veal

Production Supervisor: Jennifer Berry

Local Service Company: Means of Production, Inc.

Service Company EP: David Bouck


Editorial Company: Mack Cut

Editor: Ian Mackenzie

Executive Producer: Gina Pagano

Cutting Assistant: Mike Leuis

VFX Company: The Mill

Executive Producer: Melanie Wickham

Producer: Luis Martin

VFX Shoot Supervisor: Jimmy Bullard

2D Lead Artist: Jimmy Bullard

2D Artists: Heather Kennedy, Yoon-Sun Bae, Ting Jung-Hsu

3D Lead Artist: Jasper Kidd

3D Artists: Alex Allain, Constance Bensen, Incheol Jeong, Marco Iozzi, Marc Samson

Design: Jaime Alberto Flores

Coordinator: Zach Fortin

Telecine Company: CO3

Colorist: Tom Poole

Mix Company: Sound Lounge

Mixer: Tom Jucarone


Licensed Track: “It’s Beginning to Look A Lot Like Christmas” Performed by Bing Crosby

Scored Track: “Santa’s Nightmare”

Composers: Matti Bye & Henrik Skram; Produced by Ohlogy