Date: Mar 2018
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Delta Air Lines gives travelers a new perspective on taking off and exploring the world in a new brand campaign, ‘Runways.’

In a 60-second spot, Oscar-winner Viola Davis and her assured voice reminds viewers that good things come to those who get out there and chase the many great experiences the world has to offer. As she tells us this, we hear a jet engine revving for takeoff and each new scene acts as another runway. From a table of welcoming diners to a pier over a lake or a bridge full of sheep over a rushing river, or a row of high-rise windows above a parade route and a dirt road through a tropical island, the action speeds up and eventually takes off into the clouds on a Delta jet.

Launching March 5, the campaign celebrates customers who get out into the world to chase after new experiences and adventures, while encouraging others to do the same.


Client: Delta Air Lines

Agency: W+K New York

Executive Creative Director: Karl Lieberman

Managing Director: Neal Arthur

Creative Directors: Jaclyn Crowley, Sean McLaughlin, John Parker

Copywriter: Garrick Sheldon

Art Director: Toliver Roebuck

Executive Producer/ Producer: Cheryl Warbrook

Edit producer agency: Dom Tunon

Account Team: Liz Taylor, Jacque Parrish, Lauren Smith

Brand Strategy Director: Sean Staley

Director of Social Strategy: Jessica Breslin

Social Strategist: James Williams

Head of Production: Nick Setounski

Business Affairs: Carla Curry, Lindsey Timko, Brit Fryer

Project Manager: Jason Pelton, Ashlea Ramirez

Traffic Manager: Sonia Bisono

Production Company: Iconoclast

Director: Megaforce

DP: Arnaud Pottier

Executive Producer: Valerie Romer

General Manager: Charles-Marie Anthonioz

Producer: Cathy Hood

Editorial Company: Rock Paper Scissors

Editor: Mikkel Nielsen

Post Producer: Lisa Barnable

Post Executive Producer: Eve Kornblum

Editorial Assistant: Alex Liu

VFX Company: The Mill

VFX Lead Flame: Keith Sullivan

Colorist: Sofie Borop

Senior Producer: Collin Moneymaker / Luis Martin

Sound Studio: Sound Lounge

Sound mixer: Tom Jucarone

Sound Designer: Adrian Aurelius (Ballad)