The wait is now over for Formula One fans, as the 2021 season begins this weekend (28 March) in Bahrain.
To mark the start, Wieden + Kennedy has created a film for the F1. It aims to draw in new fans and build upon the success of the Netflix series 'Drive To Survive'.
Instead of showcasing the cars or focusing on what people might expect from an F1 trailer, it looks to the extreme emotional state those cars put their drivers in.
Creative Director: Darren Simpson
Creatives: Tom Corcoran & Tom Bender
Executive Creative Directors: Iain Tait & Tony Davidson
Group Account Director: Laura Jacobs
Account Director: Marlon Ge
Account Manager: Lwimbo Malanda
Planner: James Bennett
Comms Planning Director: Anjali Patel
TV Producer: Tom Dean
Design Director: Aaron Skipper
Lead Designer: Adam Hunt
Business Affairs: Helena Tomas
Production Company: Wieden+Kennedy London
Director: Tom Bender + Tom Corcoran
Editor: Joe Guest @ Final Cut
VFX Company: Time Based Arts
VFX Producer: Sean Ewins
Colourist: Lewis Crossfield
Sound Company: String and Tins
Sound Designer + Composer: Joe Wilkinson + Jim Stewart