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Formula One: F1 Season Launch by Wieden + Kennedy

Date: Mar 2021
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The wait is now over for Formula One fans, as the 2021 season begins this weekend (28 March) in Bahrain.

To mark the start, Wieden + Kennedy has created a film for the F1. It aims to draw in new fans and build upon the success of the Netflix series 'Drive To Survive'.

Instead of showcasing the cars or focusing on what people might expect from an F1 trailer, it looks to the extreme emotional state those cars put their drivers in.

Credits

Creative Director: Darren Simpson

Creatives: Tom Corcoran & Tom Bender

Executive Creative Directors: Iain Tait & Tony Davidson

Group Account Director: Laura Jacobs

Account Director: Marlon Ge

Account Manager: Lwimbo Malanda

Planner: James Bennett

Comms Planning Director: Anjali Patel

TV Producer: Tom Dean

Design Director: Aaron Skipper

Lead Designer: Adam Hunt

Business Affairs: Helena Tomas

TV PRODUCTION

Production Company: Wieden+Kennedy London

Director: Tom Bender + Tom Corcoran

Editor: Joe Guest @ Final Cut

VFX Company: Time Based Arts

VFX Producer: Sean Ewins

Colourist: Lewis Crossfield

Sound Company: String and Tins

Sound Designer + Composer: Joe Wilkinson + Jim Stewart

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