Royal Caribbean International: advert-body-1 by WhiteGREY
- Location:
whiteGREY has launched a social media campaign for Royal Caribbean International, partnering with global social media sensation and Australian comedy Queen, Celeste Barber.
The #cruisechallengeaccepted campaign is the first activation the agency has created for Royal Caribbean since winning the business earlier this year.
whiteGREY’s #cruisechallengeaccepted campaign aims to convince Australians that a Royal cruise ship can be a holiday destination in itself and challenges comedian Celeste Barber to complete several Royal Caribbean onboard experiences in just one day. The clincher is; Celeste is on dry land.
Credits
whiteGREY
Executive Creative Director – Chad Mackenzie
Creative Director – Ronojoy Ghosh
Snr Creative – Misa McConnell
Snr Creative – Hayley Staveley
Snr Creative – Nicole Yeoman
Group Business Director – Justine Leong
Account Director – Kenneth McLeod
Senior Account Manager – Hazel Nichols
Social Content Manager – Dominque Tait
Performance Marketing – Ankit Sheth
whiteGREY Production
Head of Production – Terry Kerr
Producer – Emma Scott
Director – Craig Anderson
DOP/Editor – Mark Brightwell
PR Agency: Frank PR
