Twenty of Melbourne’s top cafes will serve takeaway coffees in biodegradable cups featuring the portraits of six missing Australians for MPAN (Missing Persons Advocacy Network) this National Missing Persons Week (5 – 11 August) via whiteGREY Melbourne.
In addition to the hand-held missing persons posters and cafe exposure, the campaign has driven high awareness for MPAN and the issue of the long-term missing, gaining widespread exposure on TV news channels, The Age, Broadsheet and across social platforms.
Created to raise awareness of the 38,000 Australians who go missing each year, “The Unmissable campaign replaces stark, grainy missingpersons photos with human reflections and stories”, said MPAN CEO, Loren O’Keeffe.
MPAN, CEO & Founder: Loren O’Keefe
Unmissables Writers: Jo Abi, Lili Wilkinson, Belinda Smart, David Halliday, J.C.Burke, Paul Bugeja
Unmissables Artists: Diego Patiño, Kate Banazi, Janine Wareham, James Fosdike, Aaron Tyler, Allan Wrath
whiteGREY Executive Creative Director: Anthony Moss
whiteGREY Associate Creative Director: Sally Richmond
whiteGREY Associate Creative Director: Lauren Doolan
whiteGREY Design Director: Renee Luri
whiteGREY Designer: Lauren Bowen
whiteGREY Managing Director: Claudia McInerney
whiteGREY Project Manager: Holly Ryan