Model Village by WeTransfer
WePresent, WeTransfer’s editorial platform collaborated with world-renowned filmmakers Michel Gondry and Olivier Gondry to produce an animated music video for Idles’ new single, Model Village.
The video visualizes Idles’ lead singer Joe Talbot's lyrics by creating a model village: an intricate, technicolour, paper cut-out town inhabited by cartoon families resembling pigs. Joe’s witty, socio-political lyrics are adopted and transformed into something resembling a children’s TV show with unsettling undertones.
The project was created during lockdown, and from his home in Los Angeles, Michel cut out hand-drawn characters and shapes, arranged them on his desk, and filmed them on his iPhone. He then sent everything to Olivier in Paris, where he took the collages and brought them to life through CGI.
Directors: Michel Gondry and Olivier Gondry
Producer: Raffi Adlan
Editor: Jake Schwartz
Visual Effects Supervisor: Olivier Gondry
Animators: Michel Gondry, Valerie Pirson
Colorist: Matt Osborne
Sound Design: Josh Falcon
Production Supervisor: Debo (J. DeBartolo)
Animation Coordinator: Katie Moran
Additional Music: Tom Frazer
Production Company: Partizan Executive
Producer of Music Videos: Mayling Wong
Director’s Rep: Claire Stubbs
Commissioner: Theresa Adebiyi for Partisan Records & Liv Siddall for WePresent