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Model Village by WeTransfer

Agency: WeTransfer
Date: Sep 2020
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WePresent, WeTransfer’s editorial platform collaborated with world-renowned filmmakers Michel Gondry and Olivier Gondry to produce an animated music video for Idles’ new single, Model Village.

The video visualizes Idles’ lead singer Joe Talbot's lyrics by creating a model village: an intricate, technicolour, paper cut-out town inhabited by cartoon families resembling pigs. Joe’s witty, socio-political lyrics are adopted and transformed into something resembling a children’s TV show with unsettling undertones.

The project was created during lockdown, and from his home in Los Angeles, Michel cut out hand-drawn characters and shapes, arranged them on his desk, and filmed them on his iPhone. He then sent everything to Olivier in Paris, where he took the collages and brought them to life through CGI.


Directors: Michel Gondry and Olivier Gondry

Producer: Raffi Adlan

Editor: Jake Schwartz

Visual Effects Supervisor: Olivier Gondry

Animators: Michel Gondry, Valerie Pirson

Colorist: Matt Osborne

Sound Design: Josh Falcon

Production Supervisor: Debo (J. DeBartolo)

Animation Coordinator: Katie Moran

Additional Music: Tom Frazer

Production Company: Partizan Executive

Producer of Music Videos: Mayling Wong

Director’s Rep: Claire Stubbs

Commissioner: Theresa Adebiyi for Partisan Records & Liv Siddall for WePresent

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