McDonald's: Around the world is now around the corner by We Are Unlimited
- Location:
The McDonald’s Worldwide Favorites menu has landed in the U.S. and to celebrate its arrival, the global restaurant has launched a new campaign, Around the world is now around the corner. This is the first time McDonald’s is bringing some of their most popular international items from around the world to participating U.S. restaurants nationwide.
Inspired by customer curiosity and enthusiasm for McDonald’s international menu items and its global scale and diverse menu offerings, Around the world is now around the corner centers on how easy it is for customers to try these delicious menu items at their local McDonald’s. The creative shows that you don’t need to pack your bags and head to the airport to try McDonald’s Worldwide Favorites, all you have to do is head to your local participating McDonald’s. Worldwide Favorites is an integrated campaign running nationally in the U.S.
Dutch food director Olaf van Gerwen, who was already well known to the McDonald’s team in the Netherlands, having directed their food films for the last few years, was invited to join the campaign as well.
“My production partner in the US, Canteen, brought the Dutch films to the attention of We Are Unlimited,” said van Gerwen. Executive producer Elyse Sara commented that “Olaf brings in that distinct European flavor that is so fitting for this campaign.”
McDonald’s is also launching an immersive VR experience through the McDonald’s App that allows consumers to explore the origin countries of the Worldwide Favorites. Users are able to truly immerse themselves in each countries’ breathtaking 360 views by moving the device up and down, side to side, and all around. Once a customer finds the hidden Golden Arches in the view they can unlock fun facts and a curated Spotify playlist featuring top songs from each country. They can even place a Mobile order of their favorites with a tap. McDonald’s worked with Sapient and UNLTD to develop this unique VR experience.
A 360 interactive lens on Snapchat transports users to the Worldwide Favorites origin countries.
McDonald’s will also showcase the arrival of the four craveable and delicious menu items with original content on one of the world’s biggest stages – McDonald’s dedicated billboard in Times Square.
Credits
Client: McDonald's
Agency: We Are Unlimited
Production (intro): Canteen
Director (Intro): Olaf van Gerwen
EP (intro): Elyse Sara
VR Experience: Unltd and Sapient
CLIENT: McDonald’s
Chief Marketing Officer: Morgan Flatley
VP of Brand & Content Marketing: Kenny Mitchell
VP Media, CRM & Data: Alycia Mason
Brand & Content Sr. Marketing Director: Julie Wenger
Brand & Content Marketing Director: Michael Joiner
Brand & Content Marketing Manager: Ivonne Loza
Brand & Content Marketing Supervisor: Kelley Crismore
Brand & Content Marketing Social Supervisor: Faizan Tahir
Head of Cultural Engagement: Lizette Williams
Cultural Engagement Marketing Manager: Nathalia Cambraia
Media Manager: Alise Flores
CREATIVE AGENCY: We Are Unlimited
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya
Executive Creative Director: John Hansa
Creative Director: Josh Mizrachi
Creative Director: Jimmy Dietzen
Senior Copywriter: Sara Dembkowski
Senior Art Director: Georgia Taylor
Producer: Katie Green
Senior Strategist: Francis Coyne
Head of Account Management: Melanie Behling
Account Director: Ashton Mitchell
Account Executive: Vanessa Hobson
Assistant Account Executive: Ciara Rose
Senior Project Manager: Caroline Helms
PRODUCTION COMPANY: Tool
Director: Brig White
EP: Rob Sexton
DP: Tim Maurice Jones
Line Producer: Wade Brandenberger
EDITORIAL: Whitehouse Chicago
Editor: Carlos Lowenstein
Asst Editor: Max Mooney
Producer: Lauren Connolly
EP: Kristin Angeletti
POST: Framestore
Creative Director: David Mellor
Flame Lead: Krysten Richardson
Flame Artist: Luca Pelegatta
Colorist: Maria Carretero
Senior Producer: Jamie Hoskins Smith
MUSIC: Tuesday Collective
EP: Theo de Gunzburg
MULTICULTURAL AGENCY: ALMA
VP, Executive Creative Director: Jorge Murillo
Account Director, Karen Udler
Account Executive: Adriana Pineda
MULTICULTURAL AGENCY: Burrell
VP/Group Creative Director: Rebecca Williams
Account Supervisor: Tiffany Sims
Senior Account Executive: Susan Neeley
MULTICULTURAL AGENCY: IW
Creative: Heather Hannasch
Group Client Director: Flora Zhao
Planning: Bertha Lee
MULTICULTURAL AGENCY: Boden
Creative Director, Lejanet Herrera
Account Supervisor, Kaitlin LaBruzzo
Account Executive, Gabriela Berrios