McDonald's: Around the world is now around the corner by We Are Unlimited

Client: McDonald's
Date: Jun 2019
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The McDonald’s Worldwide Favorites menu has landed in the U.S. and to celebrate its arrival, the global restaurant has launched a new campaign, Around the world is now around the corner. This is the first time McDonald’s is bringing some of their most popular international items from around the world to participating U.S. restaurants nationwide.

Inspired by customer curiosity and enthusiasm for McDonald’s international menu items and its global scale and diverse menu offerings, Around the world is now around the corner centers on how easy it is for customers to try these delicious menu items at their local McDonald’s. The creative shows that you don’t need to pack your bags and head to the airport to try McDonald’s Worldwide Favorites, all you have to do is head to your local participating McDonald’s. Worldwide Favorites is an integrated campaign running nationally in the U.S.

Dutch food director Olaf van Gerwen, who was already well known to the McDonald’s team in the Netherlands, having directed their food films for the last few years, was invited to join the campaign as well.

“My production partner in the US, Canteen, brought the Dutch films to the attention of We Are Unlimited,” said van Gerwen. Executive producer Elyse Sara commented that “Olaf brings in that distinct European flavor that is so fitting for this campaign.”

McDonald’s is also launching an immersive VR experience through the McDonald’s App that allows consumers to explore the origin countries of the Worldwide Favorites. Users are able to truly immerse themselves in each countries’ breathtaking 360 views by moving the device up and down, side to side, and all around. Once a customer finds the hidden Golden Arches in the view they can unlock fun facts and a curated Spotify playlist featuring top songs from each country. They can even place a Mobile order of their favorites with a tap. McDonald’s worked with Sapient and UNLTD to develop this unique VR experience.

A 360 interactive lens on Snapchat transports users to the Worldwide Favorites origin countries.

McDonald’s will also showcase the arrival of the four craveable and delicious menu items with original content on one of the world’s biggest stages – McDonald’s dedicated billboard in Times Square.

Credits

Client: McDonald's

Agency: We Are Unlimited

Production (intro): Canteen

Director (Intro): Olaf van Gerwen

EP (intro): Elyse Sara

VR Experience: Unltd and Sapient

CLIENT: McDonald’s

Chief Marketing Officer: Morgan Flatley

VP of Brand & Content Marketing: Kenny Mitchell

VP Media, CRM & Data: Alycia Mason

Brand & Content Sr. Marketing Director: Julie Wenger

Brand & Content Marketing Director: Michael Joiner

Brand & Content Marketing Manager: Ivonne Loza

Brand & Content Marketing Supervisor: Kelley Crismore

Brand & Content Marketing Social Supervisor: Faizan Tahir

Head of Cultural Engagement: Lizette Williams

Cultural Engagement Marketing Manager: Nathalia Cambraia

Media Manager: Alise Flores

CREATIVE AGENCY: We Are Unlimited

Chief Creative Officer, DDB North America: Ari Weiss

Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya

Executive Creative Director: John Hansa

Creative Director: Josh Mizrachi

Creative Director: Jimmy Dietzen

Senior Copywriter: Sara Dembkowski

Senior Art Director: Georgia Taylor

Producer: Katie Green

Senior Strategist: Francis Coyne

Head of Account Management: Melanie Behling

Account Director: Ashton Mitchell

Account Executive: Vanessa Hobson

Assistant Account Executive: Ciara Rose

Senior Project Manager: Caroline Helms

PRODUCTION COMPANY: Tool

Director: Brig White

EP: Rob Sexton

DP: Tim Maurice Jones

Line Producer: Wade Brandenberger

EDITORIAL: Whitehouse Chicago

Editor: Carlos Lowenstein

Asst Editor: Max Mooney

Producer: Lauren Connolly

EP: Kristin Angeletti

POST: Framestore

Creative Director: David Mellor

Flame Lead: Krysten Richardson

Flame Artist: Luca Pelegatta

Colorist: Maria Carretero

Senior Producer: Jamie Hoskins Smith

MUSIC: Tuesday Collective

EP: Theo de Gunzburg

MULTICULTURAL AGENCY: ALMA

VP, Executive Creative Director: Jorge Murillo

Account Director, Karen Udler

Account Executive: Adriana Pineda

MULTICULTURAL AGENCY: Burrell

VP/Group Creative Director: Rebecca Williams

Account Supervisor: Tiffany Sims

Senior Account Executive: Susan Neeley

MULTICULTURAL AGENCY: IW

Creative: Heather Hannasch

Group Client Director: Flora Zhao

Planning: Bertha Lee

MULTICULTURAL AGENCY: Boden

Creative Director, Lejanet Herrera

Account Supervisor, Kaitlin LaBruzzo

Account Executive, Gabriela Berrios

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