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Lego: Rebuild the World by We Are Social

Client: Lego
Date: Apr 2021
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The Lego Group has teamed up with three renowned creators from the fields of art, architecture and film as part of its ongoing 'Rebuild the World' campaign.

The films feature US perspective artist Alexa Meade, actor Billy Porter and architect Sir David Adjaye. They follow the creators’ process as they explore the unlimited creativity that can be unlocked through Lego play, inspired by the creativity of the children.

The three films were produced by We Are Social Studios, the production arm of socially-led creative agency We Are Social in close collaboration with the Lego agency. It was produced remotely from the UK due to Covid-19 restrictions.

Credits

We Are Social

Head of We Are Social Studios: Jo Lumb, WAS Studios

Lead Producer: Sophie FitzGerald, WAS Studios

LEGO Agency

Head of Creation: Peter Johnson

Head of Production: Charlie Henniker

Producer: Geggs Abbott

Global Senior Digital Editor: Jonathan Gaiger

Social Influencer Partnerships Manager: Gemma Albin

Senior Brand Manager, Global Brand Development & Activation: Charlotte Lor

External

Director - Coral Brown

DOP - Alexa Meade: David Bourke

DOP - Billy Porter: Adam McDaid

DOP - Sir David Adjaye: Apagnawen Annankra

Editor - Alexa Meade & Sir David Adjaye: Liam Bream

Editor - Sir David Adjaye - Michele Difrancesco

Casting NYC: Paladino Casting

Motion Graphics: Eve Meara

Sound Mix & Design: Sullie Burgess

LA Service Company: GLAM PR

NYC Service Company: Kin Films

Accra Service Company: Francis Kokoroko

Exposure (Talent Management)

Joe O’Brien: Head of Partnerships

Client Partner: Ileana Polycarpou

Electric Theatre Collective

Grade: Connor Coolbear