Lego: Rebuild the World by we are social
- Location:
The Lego Group has teamed up with three renowned creators from the fields of art, architecture and film as part of its ongoing 'Rebuild the World' campaign.
The films feature US perspective artist Alexa Meade, actor Billy Porter and architect Sir David Adjaye. They follow the creators’ process as they explore the unlimited creativity that can be unlocked through Lego play, inspired by the creativity of the children.
The three films were produced by We Are Social Studios, the production arm of socially-led creative agency We Are Social in close collaboration with the Lego agency. It was produced remotely from the UK due to Covid-19 restrictions.
Credits
We Are Social
Head of We Are Social Studios: Jo Lumb, WAS Studios
Lead Producer: Sophie FitzGerald, WAS Studios
LEGO Agency
Head of Creation: Peter Johnson
Head of Production: Charlie Henniker
Producer: Geggs Abbott
Global Senior Digital Editor: Jonathan Gaiger
Social Influencer Partnerships Manager: Gemma Albin
Senior Brand Manager, Global Brand Development & Activation: Charlotte Lor
External
Director - Coral Brown
DOP - Alexa Meade: David Bourke
DOP - Billy Porter: Adam McDaid
DOP - Sir David Adjaye: Apagnawen Annankra
Editor - Alexa Meade & Sir David Adjaye: Liam Bream
Editor - Sir David Adjaye - Michele Difrancesco
Casting NYC: Paladino Casting
Motion Graphics: Eve Meara
Sound Mix & Design: Sullie Burgess
LA Service Company: GLAM PR
NYC Service Company: Kin Films
Accra Service Company: Francis Kokoroko
Exposure (Talent Management)
Joe O’Brien: Head of Partnerships
Client Partner: Ileana Polycarpou
Electric Theatre Collective
Grade: Connor Coolbear
