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Audi: The Drive by We Are Social

Client: Audi
Date: Apr 2020
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With the world confined indoors, Audi is offering a way to reconnect with house-bound Australians through the freedom of the open road. Together with partner social media agency We Are Social Australia, Audi Australia has created ‘The Drive’, a 4-hour long slow TV film that allows viewers to experience the soothing nature of a long road trip from the confines of their own home. ‘The Drive’ takes viewers on an immersive road journey through breathtaking Australian landscapes in an all-new Audi A6 Sedan. The film was shot in the NSW Central Tablelands by director Luke Bouchier at Finch, using multiple cameras to replicate the experience of driving the car, which the audience can enjoy from the comfort and safety of their own home. To enhance the mood of the drive, the film was scored by composer John Hassell, from his studio in Marseille, France, where he is currently in isolation. Part of the appeal for using a long, slow TV-style approach was to tap into the zen nature of the genre in a time when people seemingly crave it more than ever – encouraging a moment of calm in an otherwise frantic climate.

Credits

Credits Brand – Audi Australia

Agency – We Are Social Australia

Production Company – Finch Company

Post Production – Atticus (part of Finch)

Audi Australia Chief Customer and Marketing Officer - Nikki Warburton

Corporate Communications Manager - Shaun Cleary

Senior Communications Executive (Online) – Sean Mckeever

Senior Communications Executive – Peta Frost

We Are Social Australia

Managing Director - Suzie Shaw

Executive Creative Director - Edu Pou

Senior Editor / Creative - John Agnew Designers - Matt Geersen and Oliver Ryan Executive Producer - Thea Carone

Account Director - Jess Steele

Account Manager - Jarryd Patel

Finch Company Director - Luke Bouchier

DOP - Jordan Maddocks

Executive Producer - Camilla Mazzaferro

Production Manager - Franceska Walker Atticus

Executive Producer - Amelia Bromley

Editor - Matt Bennet

Composer / Sound Design - John Hassell

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