Agency: We Are Pi
Client: Intersport
Date: Jan 2020
Your Vote
Overall Rating
Opps, please vote again
7 votes

Study shows that 66% of people say they still haven’t found their place in sport, with 88% saying that they don’t see themselves as athletes.

The world’s leading sports retailer’s first ever global brand platform, created with We Are Pi, places local sports heroes at heart of messaging.


Brand Intersport International

General Manager Marketing Christoph Frechen

Marketing Services Senior Manager Willy Beyeler


Agency WE ARE Pi

Chief Executive Officer Alex Bennett-Grant

Executive Creative Director Rick Chant

Executive Creative Director Barney Hobson

Creative Director Matteo Maggiore

Creative Director Valerio Mangiafico Lead Design Seth​ Josephs Designer Nick Fatouris

Designer Fleur Ellis

Director of Strategy Mark Lester

Strategist Paris Bethel

Managing Director Patrick Garvey

Business Director Agathe Derrstroff

Senior Account Manager Faye Tuckley

Account Executive Slav Slavov

Senior Producer Vyvy Ly

Research Producer Francesca Mirza

Senior Production Director Kim Buttery

Business Affairs Director Barrie Williams

Business Affairs Manager Emilie Douque


Production Company Mr Frank

Director I AM HERE

Director of Photography Harry Wheeler Executive Producer Miguel Teixeira

Producer Mathilda Hedberg Production Manager Kathy Sihavong

Camera Assistant Scotland - Erin Currie & London - Philip Heron Sound Scotland: Jonny Mcloone. London: Rory Rea

Hair & Make Up Scotland - Rhona Stewart & London - Susana Mota

Photographer Piet Oosterbeek

Featured talent Emma-Jane Smith, Foysol Miah

Post Production

Edit Sjoerd Dekker & Chris Hicks Music Composer Marco Cucco

Colourist Ruben Labree Colour Facility The Compound

Audio Post Production Stainless sound Sound designer Nick Smith

Graphics Design Veronica Allara