Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Warburton's: Pride and Breadjudice by WCRS

Agency: WCRS
Date: Oct 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
34 votes

Warburtons - the UK’s largest bakery brand1 - is bringing romance and nostalgia to the bakery aisle with its newest ad campaign, Pride & Breadjudice, which features Peter Kay in the starring role.

Premiering this Saturday evening on ITV in a special one-off slot, the 180-second advert features all the key ingredients of a good period drama and forms part of the brand’s newest integrated campaign which seeds consumers with a taste of Warburtons’ family heritage.

Continuing the theme of Warburtons’ previous ad campaigns, the creative begins with Peter Kay pitching his concept for a steamy television period drama to Jonathan Warburton in his office. Caught up in a mix of enthusiasm and emotion, Peter describes an epic tale of passion, flour, and a woman stood on a hill, unveiling the love story between Thomas and Ellen Warburton and providing a tongue-in-cheek glimpse into how the bakery business first began 141 years ago.

Credits

Credits:

Executive Creative Director – Billy Faithfull

Creative Directors – Andy Lee and Jonny Porthouse

Creative Team – Gina Ramsden and Freya Harrison

Account Handling – Emma Marsland, Louise Hayward, Charlotte Roberts, Lauren Nuttall, Louis Lunts, Millie Greenwood

Strategy – Matt Willifer, Olivia Stubbings, Dea-Marie Watson, Angharad Thomas

Agency TV Producer – Helen Powlette

Integrated Project Manager – Ross Frame

Designers – Craig Townsend, Lee Burns, Patrick Gibson, Mark Allred, Tomek Drozdowski, Abbi Chard

Illustrator – Tobias Hall

Illustrator’s Agent - Debut Art

Photographer – Vincent Dixon

Photographer’s Agent - Peter Bailey

Retouching – Feel Good Creative Retouching

Artworking – Trailer Park

Production company – Another

Director – Declan Lowney

Producer – Simon Monhemius

DOP – Ray Coats

Editing – Stitch Editing

Editor – Leo King

Post Production – FreeFolk/Jason Watts

Grade/Colourist: Paul Harrison

Post SFX: Steve Murgatroyd

Sound Studio: Grand Central

Sound Engineer: Ben Leeves/Tom Pugh

Media Agency – Mindshare

PR Agency – freuds