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Warburton's: Pride and Breadjudice by WCRS

Agency: WCRS
Date: Oct 2017
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Warburtons - the UK’s largest bakery brand1 - is bringing romance and nostalgia to the bakery aisle with its newest ad campaign, Pride & Breadjudice, which features Peter Kay in the starring role.

Premiering this Saturday evening on ITV in a special one-off slot, the 180-second advert features all the key ingredients of a good period drama and forms part of the brand’s newest integrated campaign which seeds consumers with a taste of Warburtons’ family heritage.

Continuing the theme of Warburtons’ previous ad campaigns, the creative begins with Peter Kay pitching his concept for a steamy television period drama to Jonathan Warburton in his office. Caught up in a mix of enthusiasm and emotion, Peter describes an epic tale of passion, flour, and a woman stood on a hill, unveiling the love story between Thomas and Ellen Warburton and providing a tongue-in-cheek glimpse into how the bakery business first began 141 years ago.



Executive Creative Director – Billy Faithfull

Creative Directors – Andy Lee and Jonny Porthouse

Creative Team – Gina Ramsden and Freya Harrison

Account Handling – Emma Marsland, Louise Hayward, Charlotte Roberts, Lauren Nuttall, Louis Lunts, Millie Greenwood

Strategy – Matt Willifer, Olivia Stubbings, Dea-Marie Watson, Angharad Thomas

Agency TV Producer – Helen Powlette

Integrated Project Manager – Ross Frame

Designers – Craig Townsend, Lee Burns, Patrick Gibson, Mark Allred, Tomek Drozdowski, Abbi Chard

Illustrator – Tobias Hall

Illustrator’s Agent - Debut Art

Photographer – Vincent Dixon

Photographer’s Agent - Peter Bailey

Retouching – Feel Good Creative Retouching

Artworking – Trailer Park

Production company – Another

Director – Declan Lowney

Producer – Simon Monhemius

DOP – Ray Coats

Editing – Stitch Editing

Editor – Leo King

Post Production – FreeFolk/Jason Watts

Grade/Colourist: Paul Harrison

Post SFX: Steve Murgatroyd

Sound Studio: Grand Central

Sound Engineer: Ben Leeves/Tom Pugh

Media Agency – Mindshare

PR Agency – freuds

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