The Drum Awards Festival - Official Deadline

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Agency: WCRS
Date: Apr 2016
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Sky has joined forces with Twentieth Century Fox for the second time this year to create a brand new campaign - this time featuring characters from the upcoming X-Men: Apocalypse film to promote Sky Fibre.

The TV ad is set in the library at Xavier’s School for Gifted Youngers, where we see Quicksilver trying to impress a girl who is streaming a movie on her laptop, but is having trouble doing so because her broadband is buffering. Quicksilver looks around the room and realises the other mutants in the room are all online on various devices. He uses his mutant ability to zip around the room at great speed, turning off the other mutants’ devices while they are frozen in time, all in an effort to save the girl from the poor performing broadband. Unfortunately, this doesn’t help and the girl tells him that superfast Sky Fibre is the solution they need. He races off again and installs Sky Fibre in no time at all.


Executive Creative Director: Leon Jaume

Creative Director: Simon Robinson

Creative Team: Hayden Rogers, Anne-Marie Burrows

Additional Credits: Producer: Sally Lipsius

Account Team: Torie Wilkinson, Carolina Gutierrez Vargas, Kamahl Hoque

Planning: Angharad Thomas

Media: Mediacom