The Drum Awards Festival - Extended Deadline

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Agency: WCRS
Client: McCoy’s
Date: Mar 2016
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McCoy’s, the number one ridged crisp, is back on TV screens with a new creative, positioning itself as a brand that’s famous for delivering on flavour. To deliver strong cut through and get McCoy’s on consumers’ shopping lists, a heavyweight and targeted £3m marketing campaign is being put behind the launch, including an all-new TV advert titled ‘When Flavour Calls’.

Live from 18 March, the new advert will communicate McCoy’s superior flavour by showing viewers what would happen if ‘Flavour’ literally were to call, featuring across popular TV networks; ITV, Channel 4, Channel 5; digital channels and online throughout 2016. As well as the heavyweight above the line campaign, McCoy’s will be driving further visibility in-store and in-depot via a raft of eye-catching display solutions. High-impact outdoor advertising describing McCoy’s’ flavour experience will also be unveiled on six sheets nationwide from April 10.

Credits

Creative Director: Billy Faithfull

Creative: Carly Williams, Tian Murphy

Additional Credits: Agency Producer: Joseph Pawsey

Account Handling: Nick Fokes, Max Taylor, Zuki Majuqwana

Planning: Olivia Stubbings, Rory Foster

Media Agency: Vizeum

Production Company: Rattling Stick

Director/Animator: Danny Kleinman

Producer: Johnnie Frankel

Editor: Julian Tranquille @ Cut and Run

Post Production: Framestore

Audio: Ben Leeves @ Grand Central