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WaterAid: Puddles Are For Splashing In

Client: WaterAid
Date: Dec 2020
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WaterAid laid a striking tribute of 144 pairs of brightly coloured wellington boots in the garden of London’s Victoria and Albert Museum today to highlight the 144 million children, women and men across the world who rely on surface water like puddles, ponds and lakes to drink from.

Archie, 2, from London is pictured splashing in the popular paddling pool in the V&A garden, which is currently closed to the public. As children have been playing in puddles across the UK during this wet autumn, WaterAid created the thought-provoking installation to support its call for everyone to have clean water, as puddles are for splashing in, not for drinking from.

Through its Future on Tap appeal, the international organisation aims to raise £3 million to help transform lives with clean water in Ethiopia and other countries around the world. During the appeal, which runs till 4 February 2021, the UK government will match public donations up to £2 million, making double the difference in climate-vulnerable communities.