The Drum Awards Festival - Creativity

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Mobile Aasana is a series of digitally created 360 degree immersive photos that engage by making you complete an aasan without realizing it. The indicators help you in deciding how the movement has to be controlled in order to reach the final stage. Once you finish, the aasan that is completed is shown to you.

The insight here is that as a consumer, you always interact with 360 photos/videos by moving your entire body. Using Facebook’s 360 degree photo, this series also aimed at making people exercise just via their mobile, a device they spend most of their times on.


Assistant Vice President - Operations: Manika Juneja

Lead Account Manager – Niraj Jain

Client Servicing – Vishal Prabhu & Rohan Saxena

Copywriter – Vishal Prabhu & Rohan Saxena

Graphic Designers – Pallavi Vengurlekar & Rohan More