Clash of Kings: Clash of Commuters by Wasserman

Clash of Kings, the popular mobile real time strategy game, has launched a brand experience and online content campaign to promote the game among new players in the UK. The activity, created and produced by Wasserman, launched with 125 Knights taking to the streets of London to battle evil Lava Monsters.

Filmed during rush-hour in London, the activity involved a large-scale battle re-enactment, which brought the experience of playing the game to life. Starting at St. Katherine’s Dock, the 125 knights, led by their King, marched through London’s streets, across the iconic Tower Bridge to Potter’s Field where they battled gigantic Lava Monsters on the bank of the River Thames.

During the battle, onlookers who were brave enough were invited to take part; swapping their suits and briefcases for swords and armour. They joined the knights and took on the monstrous opposition in an epic fight, defeating the 10ft tall beasts and standing victorious, all on their daily commute home.