Tiny Toast: Humans Can’t Resist by Walrus

Agency: Walrus
Client: Tiny Toast
Date: Jul 2016
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To launch General Mills' first new cereal brand in 15 years, Tiny Toast, Walrus has created an all-mobile campaign called 'Humans Can't Resist.' Based off of the insight that "every animal has a food it can't resist," the campaign videos feature a "surreal world where humans are now at the mercy of animals and will do just about anything to get their hands on a bowl of Tiny Toast." The videos are appearing on Snapchat, YouTube, Tumblr and Instagram.

Credits

Chief Creative Officer: Deacon Webster

Copywriters: Alex Behles, Marco Diaddezio

Art Directors: Elliott Graham, Evan Vosburgh

Head of Integrated Production: Valerie Hope

Account Director: Clementine Barker

Account Executive: Stacey Skulnik

Senior Broadcast Producer: Christopher Thielo

Production Co | Core Spots: PET GORILLA

Director: Luc Schurgers

EP: Dominic Bernacchi

HOP: Kyle Hill

DP: Tim Burton

VFX on Set: Zak Stoltz

Line Producer: Jack Hogan

Production Co | Product Tags: CROOKED RIVER PRODUCTIONS

Director: Walrus (In-house)

EP / Line Producer: Brian Bennhoff

VFX on Set: Alejandro Ussa

End Tags - Motion / Titles / Graphics: Alejandro Ussa

GIFs – Motion / Graphics: Jorge Morales

Editorial Company: THE NOW CORP

Editor: Jesse Reisner

EP: Nancy Finn

Associate Producer: Carrie Fleming

Colorist: Stephen Picano

Visual Effects Artist: John Shea @ Shea VFX

Audio Mix: The Sound Lounge

Mixer: Glen Landrum

EP: Mike Gullo

Sr. Producer: Kate Albers

Casting Director / Producer: Carrie Faverty

Producer: Liana Rosenberg

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