Carabao Energy Drink: Wins.Not Wings by W Communications
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W has unveiled new integrated advertising campaign for Carabao, celebrating the Premier League title win of the energy drink’s partner, Chelsea Football Club.
The eye-catching and irreverent new creative has been planned, produced and executed in-house by creative communications agency W on the back of Chelsea’s final match of the season – with the formal presentation of the Premier League trophy at Stamford Bridge.
The creative ran in the Sun, Metro, London Evening Standard, Daily Star, Daily Mirror, the Guardian and the Grocer, as well as 20 digital outdoor sites across the UK, and brand and partner social channels. It will be highlighted in the official match-day programme and across Stamford Bridge's in-stadium digital screens to mark Chelsea's moment of triumph. Media has been planned and executed by Total Media.
The campaign is a further landmark moment in a year that has seen Carabao become the only energy drink brand to launch a range of low/no sugar products, including new Green Apple Sugar Free.
Credits
Warren Johnson - Founder - W Communications
Richard Tompkins - Managing Director - W Communications
Scott Dimbleby - Head of Creative - W Communications
Matthew Fletcher-Jones - Associate Director - W Communications
Jack Shilling - Account Director - W Communications
