Client: Volvo
Date: Jan 2019
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Taking a digital test drive after 6:00pm ET on Sunday, February 3 could land participants in a new all-new Volvo S60 sedan. Using an eligible mobile device, viewers simply need to keep an eye on the S60 for as long as possible, the three who keep their eyes on the car the longest will have completed the longest drive, and the chance to win a Care by Volvo subscription.

Players can visit S60LongestDrive.com from an eligible mobile device to start the challenge. Once started, the player must keep their eyes on the car. When the game detects a player looks away – such as to watch a commercial, get something to eat or drink, or just take a break – the drive ends. While people can drive and enter the contest multiple times during the most famous football game of the year, only the three longest drives out of all eligible submissions will win the grand prize.