Vodafone has launched its new campaign called ‘Let’s talk IoT’, a digital and print campaign for the business community. Let’s talk IoT aims to make the benefits of the internet-of-things (IoT) easy to understand.
It uses an unexpectedly human approach, aiming to inspire businesses to adopt IoT to help navigate the changes caused by the Covid-19 pandemic and beyond.
The campaign will comprise of print advertising and a film featuring actor and comedian Stephen Mangan as the main character personifying IoT connectivity. The campaign will initially run for six weeks.