Haagen-Dazs: Beard Bibs by VML
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Many men with beards avoid eating ice cream in public to avoid the embarrassment of a messy beard. Haagen-Dazs wanted to give these men the opportunity to enjoy ice cream without being self-conscious. Haagen-Dazs and VMLY&R created Beard Bibs, a way for men to protect their facial hair while consuming the sweet treat.
The bibs were offered on posters as tear-offs in six different designs in Haagen-Dazs stores and kiosks in Dubai. Each one depicts a beard style inspired by several cultures and eras including Cavemen, Confucius, Pharaoh, Assyrian, Viking and Sadhu.
Credits
Chief Creative Officer – Kalpesh Patankar
Associate Creative Director – Kapil Bhimekar
Senior Copywriter – Sambhav Khandelwal
Editor – Prathyush Kumar
Account Executive – Maria Jabbour
Business Director, Account Management – Darine El Kaissi
Agency Producer – Vitthal Deshmukh
Agency Producer – Shankar Chidambram
Marketing Director, General Mills – Azfar Ul Islam
Marketing Director, General Mills – Sajjad Hussain
Illustrator – Stefano Marra
Illustrator – Rajish Kappad
Illustrator – Siddhant Jumde
Illustrator – Ola Szmida
Illustrator – Charles A P
Illustrator – Tayfun Pekdemir
