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Disaronno: The Endless Dolce Vita by VMLY&R

Agency: VMLY&R
Client: Disaronno
Date: Nov 2020
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Disaronno, the world's favourite Italian liqueur, has launched an international campaign which will air in the UK in the run-up to Christmas.

The commercial is Inspired by the Italian concept or lifestyle ‘La Dolce Vita’, which is synonymous with the endless elegance of Italy’s heritage. The commercial is set in Rome, a city of unique and timeless beauty, and brings to life the world of Disaronno and its unmistakable Italian style.

Shot in a series of black and white images, the iconic setting and sociable, stylish lifestyle of the commercial showcases the celebration of Disaronno and its 'Made in Italy' DNA.

The end scene transforms into full in colour revealing Disaronno’s unique bottle design as the ‘endless dolce vita’ - bringing Disaronno’s timeless style and unique flavour into the modern world.