Campbell's: Campbell Snacks product campaigns by VML
- Location:
Campbell is launching four ad campaigns for its crunchy snack brands, including Cape Cod Chips, Kettle Brand Potato Chips, Snyder’s of Hanover, and Goldfish Epic Crunch, which were developed in partnership with creative partner, VMLY&R.
For the first time in Cape Cod’s nearly 40-year history, a large media budget will support the new campaign, ‘When your hand’s in the bag, your head’s in the Cape.’ This campaign for the potato chip brand is aimed at the emotional payoff and blissful feeling of escaping to the Cape whenever the chips are enjoyed, regardless of time or place, as the first humorous effort of a woman eating chips in a mist displays.
Kettle Brand’s campaign, ‘No small flavors. No small potatoes,’ features two animated advertisements with central characters on a flavor journey around the world, exploring the real ingredients that inspire Kettle Brand’s Flavored Chips. The spots were created to capture a brand that’s stayed true to its heritage and is now able to tell that from-the-earth story more broadly. In the 10-plus years since Kettle Brand last launched a creative campaign, the chip maker has also launched the Tater Tracker, connecting consumers to the farm that grew their potatoes.
Pretzel brand Snyder’s of Hanover is launching its new campaign, ‘Make Some Noise,’ which includes three spots, ‘Hiding,’ ‘Silent,’ and ‘Working,’ featuring different Snyder’s of Hanover products in family, home, and work settings. The campaign slogan is tied to the crunch of its pretzels, emphasized through the context of each advertisement – someone crunching away at a mouthful of pretzels.
Goldfish, the fish-shaped snack cracker, is supporting the launch of its new product, Goldfish Epic Crunch, with a new spot in the ‘Heroes’ campaign, which was introduced last May. The superhero-style animated spot, ‘New Guy’ is running on children-focused advertising platforms and will appear as a sponsor the Nickelodeon Kid’s Choice Awards.
Credits
GOLDFISH BRAND
VMLY&R:
Creative/Production:
Jason Xenopoulos: CEO, NY & NA Chief Creative Officer
Eric Glickman: Executive Creative Director
Marissa Lando: Producer
Eric Ackley: Director of Experience Design
Theresa Notartomaso: Executive Music Producer
Stacy Kallan: Director of Business Affairs
Janet Muentes: Business Manager
Account/PM/Strategy:
Kelly Considine: Managing Director
Maxx Kanter: Associate Account Director
Wyatt Smith: Assistant Account Executive
Fernando Martinez: Senior Digital Project Manager
Production Company:
Stoopid Buddies Studios
Director:
John Harvatine IV, David Brooks
DP:
Helder Sun
Producer:
Leigh Kelly
Production Coordinator:
Jessica Campbell
Shoot Dates:
October 29th 2018-November 6th, 2018
Shoot Location:
Burbank, CA
Post Production Credits
Editorial Company:
Stoopid Buddies Studios
Post Facility:
Technicolor
Colorist:
Stephen P. Arkle
Audio Studio Facility:
The Sound Distillery
Sound Engineer:
Glenn Navia
Producer:
Nate Brailer
KETTLE BRAND
VMLY&R:
Creative/Production:
Jason Xenopoulos: CEO, NY & NA Chief Creative Officer
Eric Glickman: Executive Creative Director
Gretchen Menter: Creative Director (Copywriter)
Molly Runge: Creative Director (Art Director)
Fred Slobodin: Executive Content Producer
Eric Ackley: Director of Experience Design
Theresa Notartomaso: Executive Music Producer
Alex Allen: Associate Music producer
Stacy Kallan: Director of Business Affairs
Judith Pardo: Content Business Manager
Account/PM/Strategy:
Kelly Considine: Managing Director
Susan Min: Account Director
Anna Urick: Account Supervisor
Yulie Lee: Director of Project Management
Ethan Scott: Senior Strategist
CAPE COD BRAND
VMLY&R:
Creative/Production:
Jason Xenopoulos: CEO, NY & NA Chief Creative Officer
Eric Glickman: Executive Creative Director
Gretchen Menter: Creative Director (Copywriter)
Molly Runge: Associate Creative Director (Art Director)
Emily Lahouracade: Art Director
Allison Reuben: Copywriter
Fred Slobodin: Producer
Eric Ackley: Director of Experience Design
Theresa Notartomaso: Executive Music Producer
Stacy Kallan: Director of Business Affairs
Judith Pardo: Content Business Manager
Account/PM/Strategy:
Kelly Considine: Managing Director
Susan Min: Account Director
Anna Urick: Account Supervisor
Yulie Lee: Director of Project Management
Ethan Scott: Senior Strategist
Snyder’s of Hanover Brand
VMLY&R:
Creative/Production:
Jason Xenopoulos: CEO, NY & NA Chief Creative Officer
Eric Glickman: Executive Creative Director
Gretchen Menter: Creative Director (Copywriter)
Molly Runge: Creative Director (Art Director)
Sophie Kollaja: Copywriter
Yaiseli Gonzalez: Art Director
Joyce Roughley: Senior Content Producer
Eric Ackley: Director of Experience Design
Theresa Notartomaso: Executive Music Producer
Stacy Kallan: Director of Business Affairs
Judith Pardo: Content Business Manager
Account/PM/Strategy:
Kelly Considine: Managing Director
Susan Min: Account Director
Anna Urick: Account Supervisor
Yulie Lee: Director of Project Management
Susanne Raymond: Executive Strategy Director
